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Is this a good article structure?

Discussion in 'Black Hat SEO' started by donut020, Nov 7, 2016.

  1. donut020

    donut020 Junior Member

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    Hey, I got 50 articles ready (50k words) for a niche site but unfortunately every article is written similarly.

    Each article uses titles like this:

    "10 best [keyword] for xyz" or "Top 10 [keyword] to xyz" or "10 amazing [keyword] ideas"...

    These are kws with buyer intent and every article has +/- 1000 words containing images but it only lists the product features, the price, a short description
    and a buy button. On every page there are exactly 10 products listed.

    So I'm concerned that it will have a negative effect on SEO because the articles are so similar. For me it just looks like a boring presentation of products.

    Do I need Articles with comparison tables, pros/cons, reviews, purchasing guides,... or do you think the above kind of content may be enough to get ranked
    and to get users through to amazon? :/
     
  2. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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    As long as your content is optimized and not duplicate, you're fine. A lot of people use garbage content for Amazon assets.

    Make a vertical table at the top to display the product and send users to Amazon from there. 95%+ of the time they will not even read the content if you have a vertical table. They will navigate to Amazon and make their decisions there...

    UNLESS you are selling expensive products. If you are, your content matters, because people want an actual review, not just recommendations.

    In the future give better instructions to your writer - e.g. if you are spending 150 words to describe each product, go over core features in the first one and use the second one for "analysis".
     
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  3. donut020

    donut020 Junior Member

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    Thanks for your helpful post and Advice Jared. Will take this into account next time
     
  4. JamaicanMoose

    JamaicanMoose Jr. VIP Jr. VIP

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    Just to piggyback on what Jared said -- I've done a lot of testing on my Amazon Affiliate sites and people rarely actually read the content. They look for things that stand out, such as pictures, tables, stars, videos, headers, colored font, captions, etc. Based on heatmaps, the overwhelming majority of my readers click one of the CTA that I have above the fold on my review posts.

    I give my writers the following simple template:

    750 - 1000 words
    Don't mention price
    Write in a personal tone
    Write to the reader's emotions

    - Introduction
    Call to action to send customer to check product price
    - Pros
    Call to action to send customer to see customer reviews
    - Cons
    - Conclusion
    Call to action to send customer to get the best price from our recommended store, Amazon



    Once I receive the content, I put a bunch of CTA, pictures, videos, etc in there. Click through rate to Amazon is pretty high.
     
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