s666chez
Junior Member
- Jan 24, 2024
- 117
- 21
First of all, thanks for reading my post, I really need some advice 
For context: we are located in Spain, sector is holiday rental and country house. We are in a small village near a popular aerodrome where people fly gliders and motorless aircraft, the aerodrome gets around 2k monthly searches with almost no competition. The nearest town is about 10 miles away.
The house sleeps 6-8 people, has a private walled garden with grass and trees, a covered chill-out area, a barbecue, a heated swimming pool with easy-access ladder, and the house itself is a restored stable with a lot of character and charm.
We have four distinct customer profiles with genuinely different needs. Families care about no stairs, a safe enclosed garden, pool accessibility for kids and elderly guests. Groups of friends care about the barbecue, the big open kitchen, multiple bathrooms and outdoor space. Couples care about total privacy, the romantic atmosphere and the quality of the bedroom and bathroom. Aviation enthusiasts care about proximity to the aerodrome above everything else.
I am planning to build separate pages for each profile but I have a few concerns I would love your input on.
The first is authority dilution. With a DR of around 10-13 and 31 referring domains, I am worried that spreading across 8-10 pages might leave each individual page too weak to rank. Would it make more sense to consolidate everything into fewer stronger pages, or is the topical relevance gain from separate pages worth the dilution at this domain authority level?
The second is thin content. Even with genuinely different copy for each profile, the underlying property and features are the same. At what point does Google consider this thin or duplicate, and what is the minimum content depth per page to avoid that risk?
The third is search intent verification. I have checked the SERPs in incognito for different profile searches and the results are somewhat similar across groups. Does that mean I should consolidate into one page and use H2s to segment by profile, or are the differences in user intent enough to justify separate URLs?
On the aerodrome specifically; this feels like a real opportunity given the search volume and lack of competition. The aerodrome has an expensive on-site camping so I suspect a meaningful chunk of those visitors would consider the house as an alternative. My plan is to build a dedicated aviators page in the main navigation and try to establish a relationship with the aerodrome for a backlink or cross-promotion. A few questions here: how much topical authority does a backlink from the aerodrome's website actually transfer given they are in a completely different sector? Is there a risk that a page targeting aviation keywords on a holiday rental domain confuses Google about what the site is about? And would internal linking from the aviators page to the main booking page be enough to drive conversions or does it need its own booking flow?
Finally, on site architecture, should the customer profile pages live at root level like /families/ and /couples/ or nested under something like /stays/families/? And for a site this size with this domain authority, how many pages is too many before crawl budget becomes a real concern?
Thanks in advance.
For context: we are located in Spain, sector is holiday rental and country house. We are in a small village near a popular aerodrome where people fly gliders and motorless aircraft, the aerodrome gets around 2k monthly searches with almost no competition. The nearest town is about 10 miles away.
The house sleeps 6-8 people, has a private walled garden with grass and trees, a covered chill-out area, a barbecue, a heated swimming pool with easy-access ladder, and the house itself is a restored stable with a lot of character and charm.
We have four distinct customer profiles with genuinely different needs. Families care about no stairs, a safe enclosed garden, pool accessibility for kids and elderly guests. Groups of friends care about the barbecue, the big open kitchen, multiple bathrooms and outdoor space. Couples care about total privacy, the romantic atmosphere and the quality of the bedroom and bathroom. Aviation enthusiasts care about proximity to the aerodrome above everything else.
I am planning to build separate pages for each profile but I have a few concerns I would love your input on.
The first is authority dilution. With a DR of around 10-13 and 31 referring domains, I am worried that spreading across 8-10 pages might leave each individual page too weak to rank. Would it make more sense to consolidate everything into fewer stronger pages, or is the topical relevance gain from separate pages worth the dilution at this domain authority level?
The second is thin content. Even with genuinely different copy for each profile, the underlying property and features are the same. At what point does Google consider this thin or duplicate, and what is the minimum content depth per page to avoid that risk?
The third is search intent verification. I have checked the SERPs in incognito for different profile searches and the results are somewhat similar across groups. Does that mean I should consolidate into one page and use H2s to segment by profile, or are the differences in user intent enough to justify separate URLs?
On the aerodrome specifically; this feels like a real opportunity given the search volume and lack of competition. The aerodrome has an expensive on-site camping so I suspect a meaningful chunk of those visitors would consider the house as an alternative. My plan is to build a dedicated aviators page in the main navigation and try to establish a relationship with the aerodrome for a backlink or cross-promotion. A few questions here: how much topical authority does a backlink from the aerodrome's website actually transfer given they are in a completely different sector? Is there a risk that a page targeting aviation keywords on a holiday rental domain confuses Google about what the site is about? And would internal linking from the aviators page to the main booking page be enough to drive conversions or does it need its own booking flow?
Finally, on site architecture, should the customer profile pages live at root level like /families/ and /couples/ or nested under something like /stays/families/? And for a site this size with this domain authority, how many pages is too many before crawl budget becomes a real concern?
Thanks in advance.