There are a lot of great options for you to use on your traffic these days. It really depends on the approach you want to take.
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Mobile app wall: This is where you have a wall of offers for the user to choose from. Typically, these are all FREE apps so as to encourage a quick / easy conversion.
This can be used as an incentive where the user MUST install an offer or non-incentive where they can close the ad out. You can also use this approach for virtual currency where the user receives points on your site or rewards.
Here's what it would look like (it can be customized):
Mobile Interstitials:
- Similar concept to the above only you can choose to either have a short list of apps appear like on the wall or focus in on a couple of apps then show a larger creative. In this case, the user simply has to wait X seconds before they can proceed.
Other options:
If you own an app there are some very powerful tools available such as mobile app integration via SDK. This allows you to streamline monetization into your app.
Please feel free to write me with any questions on the solutions above. CPAlead, my company, has all of these solutions and we provide a lot of extra features, tools, options etc.
Good luck,
Peter