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Is there a ERP-like software for SEO/digital marketing?

Discussion in 'BlackHat Lounge' started by Simputer, Aug 15, 2016.

?

How large is your SEO/DM team including dev teams that support SEO ops?

  1. 1 (me and my cat)

    0 vote(s)
    0.0%
  2. 2-3 (me, my cat and my friends)

    33.3%
  3. 3-15 (our office has a cat)

    0 vote(s)
    0.0%
  4. 15-30

    33.3%
  5. 30+ (cats not allowed in our company)

    33.3%
  1. Simputer

    Simputer Newbie

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    Hi, BHW! My first post here :)

    I am wondering what kind of software do people use to track inventory (money sites, pbns, bought links, social accs, domains, outreach contact info and logs etc etc), manage content writers and do some basic accounting (most importantly how much i spend and how it correlated with how much i get... like Xero+GA). Especially if you work with a teams and you have several link builder, content writers etc..

    So -- is there some sort of ERP system for SEO/DM world? I am NOT talking about client SEO necessarily. That is probably more covered than the rest.

    From what I see there're tons of tools, but mostly focused on analytics or research and not business process automation.
     
  2. Sherbert Hoover

    Sherbert Hoover Jr. Executive VIP Jr. VIP

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    I've tried a lot of things. What works best for me is a combination of Excel, Evernote, and Google Drive.

    Anything else is overcomplicating (in my opinion), especially with a smaller business.
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    I wrote my own. Don't know any solution that would do everything I needed.
     
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  4. Simputer

    Simputer Newbie

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    Still you need to use multiple external tools to track your sites' metrics. Even link checker is a separate tool. Or something as trivial as uptime monitoring would require yet another external tool... Or do you not do this stuff for your inventory?

    That's the direction I'm heading to too, but kinda don't wanna reinvent the wheel here. It looks like SEO-related biz (even without touching SMM or media-buying) requires like 5 to 7 tools.

    Here's another one:
    How do you guys manage proxies? Say I buy from several providers or even have my own private source (scrape for or "other" methods) and I want to aggregate proxies into a single list, then run some checker continuously that would monitor response times and resolve public IP to then categorize by server/mobile/broadband + GeoIP + bans with 3rd parties. Nobody does that?

    How to you track which proxy you used for what and how many times? Like if I register and Instagram acc then I probably want to spam from the same IP while it's alive... of if it dies, maybe I want to select some IP that is at least from the same Geo so it looks like somewhat normal user behavior.

    Or does that stuff not matter so nobody bothers?

    I am new to the SEO/DM thing and currently struggling to understand how does it scale beyond "me and my cat" one-man operation into something you can grow to $200k - $1M/month in profit.
     
  5. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    I have something that aggregates a couple different tools, but it's not nearly as encompassing as youre talking about
    i still use excel sheets as well with tons of formulas, because as you said, it feels a bit like reinventing the wheel
    I get what you're sayin though, how can you keep track as you scale?
    unfortunately it seems like right now the real answer is to hire people to help you manage
    I mean, if you're in the "$200k - $1M/month" then why wouldn't you hire some help?
    that way you can leave your cat to the important tasks, like picking stocks to invest in
     
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  6. Simputer

    Simputer Newbie

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    I am trying to understand what does the path to $1M/month look like. And it appears to me it involves tons of proprietary software development, which is good cause it's what I do very well and have biz processes established for. Also it appears that the software is actually what gives you competitive advantage in this industry (would explain why everyone big enough has own in-house developed stuff).

    Or maybe the stuff I am talking about doesn't actually matter much and everything in fact does scale with Excel + Evernote? And then this is why there's nothing in public, just because there's no use for automation beyond Excel + Scrapebox + Zenoposter

    PS: Speaking of my cat, he is helping with various tasks, but with development it's 25 people who are "helping" full-time, but not in digital marketing. Question for myself is if applying expertise of those 25 people combined with some SEO expertise is a correct way to $1M/mo...
     
  7. redarrow

    redarrow Elite Member

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    All notepad, or word then apps as needed.

    Printer then stored
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Printer then stored? What does that mean?