TikTok Promote is an in-app tool that turns your organic videos into ads in just a few clicks. You set a sales goal (e.g. "website visits" for sales), select your audience, and pay a daily budget ($3-1,000, 1-7 days). It's simpler than TikTok Ads Manager - designed for creators or small businesses like your dropshipping business. Videos are tagged as "sponsored" and pushed to the For You Page (FYP) for greater reach.