Never used story yet for my accounts...... Anyone here has experience? Is story go viral to gain new followers just like pics? Is it useful to promote something?
In my experience it's not really efficient for gaining followers.
But it's a great tool for calling your followers to action (tagging, reply, contests, sales, etc..)
Conclusion:
-Not good for growing
-very useful tool for CTA (call to action)
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But I often use it to refresh some old posts !