Is Social Media Turning Into a Search Engine?

Marco69 said:

These social platforms are often used by b2b people with high success (selling digital products, get clients) not only entertainment niches. Many people making good sellings every month on Instagram, Twitter X works similar. Only Facebook works slow here to get people buy products from you ,not matter if you use DEM messages or not, conversation is slow on FB maybe in b2b niches the conversation is a little bit better on FB.

Happy Weekend !

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yeah, Facebook is notoriously used for mostly selling nutra products to old people or publishing ai slop videos for easy impressions from boomers haha

People still use Google for deep research, but for quick answers or product discovery, social is huge

Now with social media you can discover what is new and trendy . ..... google still has a place but the attention is now more distributed between platform especially with AI

conceptsofo said:

yeah, Facebook is notoriously used for mostly selling nutra products to old people or publishing ai slop videos for easy impressions from boomers haha

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Yes that's too, but FB is compare to IG a platform where the conversion rate is very slow. That means you have to do a lot more work , a longer funnel sequence to make them buy your nutritions, courses whatsoever. By the way, supplements the commission rate is so low you will not make 6 figures as affiliate, that's not possible. For that you need minimum 50-100 buyers every day from FB.

Happy Weekend !

Indeed, social media platforms are becoming a better search tool than Google because, through hashtags or keywords, users can easily search for the content they want to know, as well as trends, updates, and experiences of other users.

adpion_agency said:

Indeed, social media platforms are becoming a better search tool than Google because, through hashtags or keywords, users can easily search for the content they want to know, as well as trends, updates, and experiences of other users.

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Most social platforms today not have anymore hashtags / or they made them useless. Check big influencers postings, they not have hashtags anymore today. (many not all)

john_chris said:

Hey everyone,
It feels like people are using platforms like TikTok, Instagram, and even Twitter/X to search for information instead of just scrolling for entertainment. Some even say Gen Z prefers social search over Google.

Have you noticed this shift too?
Do you optimize your posts with keywords or treat social platforms more like discovery engines now?

Interested to hear how others are adapting their strategies around this trend.

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i use google and chatgpt for answers. for posting i try to use keywords because I know people search for specific terms on socials.

You are absolutely right! There is a big shift.
Users now use social media platforms like Instagram, Tiktok, etc as search engines. I personally still use Instagram to search for information today, instead of the usual search engine (google).
People do it when they want quick answers, tutorials, or product recommendations.

As a result of the new development, it is important to start treating social platforms a bit more like search engines. Things like using clear keywords in captions, speaking the keywords in videos, and adding relevant hashtags seem to help content appear in search results.

I’ve also noticed that content which answers a specific question or solves a problem tends to perform better than general posts.
So instead of just posting for engagement, I try to think about what someone might actually search for on the platform and structure the content around that. Social media is now becoming a discovery + search channel, not just entertainment.

Social platforms are slowly becoming discovery engines.
Keywords in captions and on-screen text seem to matter more than before.

Yes, social platforms are becoming discovery engines.
People search for experiences and quick answers, not just websites.

Yes many people search inside socials now. Keywords in captions and titles help posts show up. Feels closer to search than just scrolling feed.

Now a days seems like that, and youtube the biggest one.

gigateub said:

I believe volume wise YouTube is the second biggest search engine.

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It's not surprising at all. Nowadays, when you search for almost anything on Google, YouTube videos are often at the top of the relevant search results.

AccSellerMen said:

It's not surprising at all. Nowadays, when you search for almost anything on Google, YouTube videos are often at the top of the relevant search results.

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Youtube seo: The Goals here is to rank quickly with your videos in yt and not get showed up in "similar suggestionbs", or "similar videos".
First: rank your video quickly in youtube, thenn Google SEO will follow.

Happy Sunday !