Hello mates... I'll write here my situation, and you guys will try to explain if it's right... I'm trying to Rank #1 in a keyword who has something about 650k monthly searches... I'm about in 4-5 spot...but it's ok... The problem is THE FIRST RESULT... Lets see... 1- Both sites (mine and first spot) has the "normal SEO": titles, URLs, Metatags and these things optimized. 2- My main page has about 650 backlinks at google. The First Spot's Main Page has 0 backlinks at Google. YES! 0! 0!!!!! ZERO! CERO! NADA! 3- My main page has about 27.000 backlinks at yahoo. The First Spot's Main Page has 22 backlinks at Google (-.-) 4- My website has PR 3. The First Spot Site has PR 1. 5- My page of the desired Keyword has 41 backlinks at Google. These backlinks are from my own site (about half), and the other half is backlinks coming from Articles Sites and Blog Commenting in PR pages. The page of the First Spot has 1 backlink at Google. And it's from a inner-page of a PR-0 directory. 6- If you do "Site:mysite.com" in Google, it shows about 2.000 results. If you do "Site:thefirstspot.com" in Google, it shows about 200 results. THE ONLY THING MY WEBSITE LOSTS IS: My site was created in February, 2009. The first spot was created in November, 2007 So, now comes the question... Is 'Site Age' really so Strong for SERP?