Is SEO for Bing easier than Google?

Bing is generally easier to rank for, especially for new sites. It responds faster to on-page optimization and backlinks than Google, but its traffic volume and consistency are still significantly lower.

Samson00 said:

Many marketers say ranking on Bing is easier compared to Google.
For those doing SEO, have you noticed a difference in ranking difficulty?

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Maybe it's not that Bing is easier, but that everyone is focused on Google. Where fewer people compete, opportunities tend to show up faster.... In our view, Bing's review process is much stricter than Google's, so the traffic it generates might be of higher quality

i disagree a bit with @IM Dude on the low conversion part. yeah the volume is tiny compared to google but the demographic on bing actually buys stuff. its mostly older people or office workers who just use whatever default browser is on their work PC. i had a couple of affiliate sites last year where the bing traffic converted at a much higher rate than google, especially for higher ticket stuff. plus bing is still kinda stuck in 2015 with its algorithm... exact match domains and heavy anchor text still work wonders there. definitely worth the few minutes it takes to set up indexnow and just let it run in the background.

Do link building for Google. I use tiered link building strategies, so those are targeted for Google. However, I see Google and also traffic increasing with DuckDuckGo. Last month, DuckDuckGo traffic was decent compared to Google, tbh. I also seen a rise of Bing, but DuckDuckGo is much worthier and huge. Guess it all matters with the niche market you are working on.

Yes, because of less things needed to rank in Bing. It has way less variables to get your website ranked for particular keywords.

New sites just tend to pick up Bing rankings faster since the auth threshold is lower compared to Google’s.

I agree with @XSMMDoctor on the conversions... had a campaign last year in the insurance niche and the Bing traffic actually converted way better than Google because of the older demographic. As for the SEO, it really feels like 2015 over there. You can still rank pretty easily using exact match anchors and basic on-page stuff that Google would filter out in a second. It's not going to replace your main traffic source but it's basically free money if you just submit your sitemap and let it sit.