Is robocalling effective?

MrSimon

MrSimon

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Lately I've been getting a lot of robocalls from people claiming to be Google. It's initially a bot asking me to push 1 to update my Google listing (yea sure). If you do it takes you to a live person. That person then qualifies you again. I messed with him for a bit for educational purposes.

My question is, does this work? Are people still having success with this method?

Secondly, I don't like how misleading it is, but if instead the bot asked "would you like help with your local listing" or some crap like that, I wouldn't feel so bad.

As someone who is always looking for ways to get leads this interests me.
 
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No, it doesn't work. How many free cruises in Flordia have you won too? More and more people are blocking these numbers, especially around election time. The new iOS will also offer the feature to block numbers from the phone directly (without calling Verizon, ATT, etc.)
 
it already pisses me off extremely when a human gives me an unsolicited commercial telephone call, but a fucking robot? I think effective is the word that is the most unrelated to robocalling.
 
These are the worst. It's amazing people waste money doing this.
 
Dated, annoying and ineffective just like telemarketing or any other kind of direct sales.
 
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But more on topic, this is not effective anymore OP.
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Respect, just wondering!
 
I was just wondering this myself the other day. Id like to hear some responses from people who actually have experience with it rather then people who know that they personally detest robo calls. I cant imagine anyone actually follows through with a robo call but I guess I shouldnt give the human race so much credit.
 
If it didn't work they wouldn't all be doing it. It pisses me off beyond belief, but the same way I look at ad banners and wonder "who the heck clicks this crap" - there are millions of people who do. The same can go for robocalling. If it wasn'r profitable for these scumbags then they would stop. Somewhere out there people are pressing "1" and handing over credit card details. Blows my mind...
 
It's really effective at pissing people off! Leaflets in letter boxes are prob more effective!
 
Of course it works...the machine makes thousands of calls an hour....how many does it take to get 1 person to respond?
 
It works well if you have a sales system in place and the staff to qualify the thousands of junk leads that come in. My call center burns 300k minutes of robocalls/month and we've been doing this for a long time. It's not AS effective as smile and dials but it has its place within our overall sales strategy.
 
I got the same exact call, when I finally got to the person I asked them what kind of link building techniques they use and he just said "It sounds like you know more than me, goodbye". Haven't got a call since.
 
I think they could be used effectively by doing polling. Use them to call business owners and say we are doing a brief survey of business owners in the area, then ask how many leads they are getting a month from their website (press 1 for 0-10, press 2 for 10 or more, press 3 for dont know), How many leads are they getting from direct mail (press 1 for 0-10, press 2 for 10 or more, press 3 for dont know), etc.

You set it up so many owners would keep pressing don't know to the questions, and hopefully that plants a seed to get them thinking about their marketing. Then you send the ones that answered don't know a direct mail piece explaining your services and how good marketing gets results and can be tracked, etc.
 
Like all direct marketing strategies it's purely a numbers game and its effectiveness is directly related to your conversion rate on the leads.
 
Well put yourself in the situation. What do you do when you receive a robo call? Most cases, my phone is tossed across the room. The bastards have started calling my cell phone now.
 
It really depends on the message. Press 1's are a little more effective and provide better results. Leaving messages is a much better, un-intrusive way to do the robocalls and give our your message, rather then stopping someone from whatever they're doing to answer your call.

Someone asked why people still do this? Because it works. Why do we still get email spam? Don't people just delete it? We still get email spam because it works. Might not be AS EFFECTIVE as it use to be, but as someone else said, as part of an overall marketing strategy, the numbers still are positive. And that's all the matters - if you spend $1 for marketing, are you making $2. If so, then just spend more money.
 
Now-a-days, robocalling has become very essential part of business marketing. But it is irritating for people and when they pick the call and listen the voice of robot, they immediately hang out. So it is not effective to make robocall. If you call naturally then it will definitely effect upon the caller.
 
Robocalling is incredibly effective if you offer a high margin service. If you're trying to sell $97 widgets at a $30 margin, forget it. Our minimum fee is $10k (I won't say what industry I'm in). We're elephant hunting, and not rabbit hunting. Doesn't take many elephants to feed us very well. We've used robocalling for about a year, and our business has grown over 1,000% since then. It works.
 
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