Is ranking Shopify stores worth it?

Someone I know was telling me this. Said they have a cousin who had a Shopify store with like 10 competitive keywords ranking at the top of google and barely made any sales! So my question to those who may have a Shopify store/stores, with competitive keywords ranking, is there any truth to this? I need to know before I continue to invest in SEO services for my Shopify store. Thanks for any feedback.

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I don’t run any Shopify stores but I’d say the answer is no.

Well, at least in the broader sense the answer is no - maybe in your friends case it was true but we don’t know any of the details.

In general though, if you’re ranking for relevant search terms and your srlling products that searchers are looking to buy then you’re going to generate sales: unless something is fundamentally wrong with your setup.

No. Expecting traffic from Google to a product page is rarely going to convert.

Think about it. If they're smart enough to Google, they're smart enough to land on a site like Amazon and Walmart or even Aliexpress where some seller is beating your price down by 100%.

You're also competing against Google Merchant Centre Ads. So your viewers have a product comparison right in front of you.

With shopify or e-commerce in general - inbound marketing rarely works. You need interruptive outbound approach. You have to lure the customer to your site. You have to bank on their impulse.

With that said, it is also important to rank for your brand. Do not negate SEO so quickly. The first page of the SERPs should be full of your site, your social profiles and a blog post or two praising your company with a positive review. So that any one searching for your brand can reaffirm that you're indeed purchase-worthy.

If you wish to try your hand at SEO - build review sites instead and rank them. Think of your store as Amazon, prepare proper authoritative review sites, presell your product and get sales.

I would say it's not the most efficient way to spend your time for a Shopify site. Unless you have a truly unique product that is not available elsewhere online, but even then, organic social reach and social advertisements would probably do better.

This was very insightful. Thanks for the great feedback. I’m definitely going to change my approach and invest my time and money differently. Much success to you guys.