Is One-Way SMS in the US Dying? Let’s Talk Real Solutions

tomemerson

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One-way SMS to the US is getting tougher by the day.Has anyone deployed local SMS gateway infrastructure in the US or Mexico to keep traffic flowing?Our one-way SMS business is nearly dead—very low delivery, very low impact.If your volumes dropped too, how did you turn things around?
 
almost impossible to land in the US now, the carriers spam filter are getting tougher and tougher.

Tmobile stops a number from sending any message in their network after you send to a few dozen recipients.
Att does this as well, Verizon is a bit loose on the number of recipients compared to these two.
But all three of them have tough URL and ads copy text filter. If you trigger any of these you won't be able to deliver.

Especially if you are sending with URL in your message, they will detect that easily and any message with that domain will not be delivered.
One-way SMS to the US is getting tougher by the day.Has anyone deployed local SMS gateway infrastructure in the US or Mexico to keep traffic flowing?Our one-way SMS business is nearly dead—very low delivery, very low impact.If your volumes dropped too, how did you turn things around?
ossible
 
almost impossible to land in the US now, the carriers spam filter are getting tougher and tougher.

Tmobile stops a number from sending any message in their network after you send to a few dozen recipients.
Att does this as well, Verizon is a bit loose on the number of recipients compared to these two.
But all three of them have tough URL and ads copy text filter. If you trigger any of these you won't be able to deliver.

Especially if you are sending with URL in your message, they will detect that easily and any message with that domain will not be delivered.

ossible
I’m currently running bulk campaigns using Google RCS.
It works pretty well for large-scale rich media messages in the US and UK.
 
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