Hello guys, I have been out of the loop for the past year or so. I had a niche site that was doing okay and has dropped in rankings for the past 4 months. The drop started in middle of december. The traffic become around 60% of original. It recovered slightly in the end of december to become 75% of original traffic. Over the next month, it gradually dropped to become around 50% of the original traffic and hasnt recovered since. I am not sure if it's penalized or not. I haven't added new content in the past 4 to 5 months. But, I have been having link building done on the site (Seo pro lab package)and it's not responding. One of the inner pages that was doing well was ranking 1 and 4 for its keywords. Both keywords have dropped below 5 which have reduced the traffic to that page. Some of the keywords which were ranking well are still ranking the same while others have dropped below the front page. Overall, the traffic has reduced by over 50%. What should I do? Should I stop spending money on SEO? as its doesnt seem to be helping. Or should I add new content for a while and see if that helps? or should I consult some SEO expert who can see if the site is penalized Should I add my site to google webmaster tools and will it say if it has a penalty?