Hi folks, This is my first post on here in quite a while and I am somewhat ashamed to say that, instead of contributing, I am again asking for help, or rather, opinions. After reading the posts linked at "How to do keyword research" (can't post the link), I'm still trying to absorb all that awesome info. I am looking at a niche topic mainly because I am passionate about it, and it bothers me that there is a some incorrect information being published; plus, it seems that people could use some good guidance. (Although someday I would like to monetize it, I mean, why not? But no Adsense.) For the time being, I'm mainly trying to determine if perhaps I should just walk away from this and try to crowbar myself into a different passion. My chosen keyword, to start off, is a three-word keyword which Google Keyword Planner says gets 10K – 100K avg. monthly searches with Medium competition. Of the 70 keywords they list on the first page, the majority are Medium competition with three High and one Low. The reason I've targeted this particular keyword is because it is basically what most would be searching for in the niche overall, and a lot of Google's myriad suggestions are synonyms. Google Trends, without the ups and downs, essentially shows a flat line trend over the past four years. The number of Google search results are: broad match: ~2,410,000 exact match: ~458,000 inurl: ~6,490 allintitle: ~19,300 Moz says: Difficulty: 37 Opportunity: 84 Potential: 69 ... whatever those mean exactly. Their OpenSiteExplorer for the top three (1 & 2 are same domain) gave: # DA/PA 1 40/43 3 58/42 4 62/33 (That's all they'd let me do.) SEMrush says the Keyword Difficulty (KD) for broad match is 77%, but for exact match: "This keyword is not in our Google.com database." For broad match, kwfinder.com gives a KD of 47/100, and for exact match, 43/100. Ahrefs gives a broad match KD of 55 saying I would need, "~103 websites to rank in top 10", and an exact match KD of 20 needing, "~22 websites to rank in top 10". (Top 10 is fine with me.) Here's part of the SERP Overview for exact match: An SeoQuake SERP Report gave me the following stats for the top 10: Even though some of them have relatively few backlinks, they all look like rather solid contenders, at least to me. And analysis of the keyword structure for in Url, Title, Desc, and H1 (exact match) is: Note: #'s 1 & 2 are the very same EMD. #'s 7 & 8 are Youtube links, one to a user and one to a channel. I am surprised and confused by how many "Yes"s there are on the above chart compared with Ahrefs KD of only 20. When I was doing analysis based on broad match SERPs, the results looked much more promising. I think it would be difficult to drill down to more long tail keywords for this particular topic just because the search is the topic (at least as far as my uncreative brain can think). But, given the number of "Yes"s in the above chart, it looks to me that this might be quite a tough nut to crack despite what Ahrefs says. Opinions?