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Is Moneysite Keyword SEO Necessary For Ranking via backlink methods?

Discussion in 'Black Hat SEO' started by bokeh, Jul 29, 2012.

  1. bokeh

    bokeh Newbie

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    Without getting into PPC advertising.

    Is it necessary to optimize your moneysite for the keywords being fired at it from various from external Websites. Or do the anchor tags being fired at it somehow rank the target URL with those keywords?

    I'm trying to figure out ranking squeeze pages work, when usually the page consists of images.

    Is the ranking done in the html ALT tags somehow?