Is making a dedicated website for reviewing a certain product still viable?

dangerboy121

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Hello everyone.
I wanna start a little project here and i'm a bit confused. I have to options at the moment, first is to create a website targeting a whole category of clickbank products and reviewing them. In such website, i will focus on direct review keywords like ( "cellulite gone review") and other indirect keywords that lead the visitor to purchase. example( "how to get rid of cellulite").

My 2nd option here which is what i'm asking about is making a website dedicated for the purpose of reviewing one product only and making a domain name related and contains the name of the product like www.cellulitegonereview.com.

what do you think would do better?
 
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