Is Linkedin Worth it?

jtotheizzo

jtotheizzo

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I hear how Linkedin has FB's reach from 2011 and is a goldmine right now.

But I run a B2B service in which I handle marketing for other companies, I can easily post each day and have a lot of connections but how would I generate leads from this?

I can't just pop up with spammy messages to business owners asking them to give me 4/5figures a month for marketing.

I, however, have the resources to build my connections and post daily all 100% automated.

Just not seeing the value however?
 
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Interested to know this myself, as I want to find clients for my logo design service.
 
I agree with tints. Business owners like to see the organic conversation. If you go with spammy messages, they don't even read messages like that. You should transform your messages to be easy to read and have to interest business owners.
 
LinkedIN has given me reasonable success in out-reaching for clients and I'd have to agree with the power of adding it to your strategy.

In order to convert on LinkedIn you absolutely mustn't seem 'spammy', you need organic conversations and make your posts engaging.

There's also a pretty nifty tool called Ninja Outreach that I use too, this helps with finding potentially good clients too.
 
I'm using LinkedIn quite a lot, not a regular poster there but I see my connections are creating engaging posts with a lot of value and people love it there. By creating posts of value your clients will see you as an expert and will come for business.
 
From what i'm hearing, you could try these:

1) Ensure your profile is optimized. I've seen tons of profiles that don't tell me what they do or how they can help me. Your profile headline is key

2) Think about the mindset of a typical Linkedin user. They are there to learn from their peers, find a job, learn from experts, follow brands and get industry news. If your offer helps them become better professionals, they will respond to you.

For example: "Do you need marketing services? Mine is the cheapest in the country. I'm available to talk tomorrow if you're interested" VERSUS "I'm planning a series of marketing roundtables to deep dive into paid media strategies in Fintech. As a marketing leader, i thought you might be interested. Speakers will be from Amazon, Microsoft etc. May I send you more details?"

3) Posting organically online is not about automation only, you'll need good content. I recommend following the big Linkedin influencers to see how they're positioning their content. Right now, Linkedin Live is a big thing. The reach and engagement is sick. Linkedin live is not available to everyone. You'll need to reach Linkedin and tell them why this is useful to you. And how you're going to use it. Keep a look out for more features as well.

I'd ignore Linkedin groups for now. These are mainly useful if you also have Linkedin Learning. So when you're talking any course in Linkedin Learning, there's a group attached to each course where you get to meet other "learners". So imagine if you sell Logo design, you could attend a course about Logo design on Linkedin learning, join the group there and find a ton of prospects. They're there to learn logo design and the intent is high already.

Does this help? If it does, pls give a thumbs up! Thank you :)
 
tints said:
Instead of a spammy message try and have an organic conversation.


Ask them a ton of questions and slow pitch
Click to expand...
Yes, I agree with you...that is the right way to pitch
 
I have used LinkedIn for clients with decent success promoting guides using their "sponsored content" feature. We usually create a highly targeted guide for example "ultimate guide to selling cars with facebook ads", then promoting it to that niche. LinkedIn gives us all of the contact info for anyone downloading, and then we put them on a drip which includes more resources. The more niche the better. Objective is to add value and establish a relationship before going in for a sell.
 
If you give it enought time to actually network with people and not spam them with your offer then definitely its worth it. Gradual process to grow your network and get B2B leads
 
perhaps there's any tutorials/ guidebooks one could look up on the matter?
 
Connecting and networking is important to most users on LinkedIn. The more you can engage with the people there (commenting on their posts, and having organic conversations with them in PM) the better results you will see.
 
Slwr said:
From what i'm hearing, you could try these:

1) Ensure your profile is optimized. I've seen tons of profiles that don't tell me what they do or how they can help me. Your profile headline is key

2) Think about the mindset of a typical Linkedin user. They are there to learn from their peers, find a job, learn from experts, follow brands and get industry news. If your offer helps them become better professionals, they will respond to you.

For example: "Do you need marketing services? Mine is the cheapest in the country. I'm available to talk tomorrow if you're interested" VERSUS "I'm planning a series of marketing roundtables to deep dive into paid media strategies in Fintech. As a marketing leader, i thought you might be interested. Speakers will be from Amazon, Microsoft etc. May I send you more details?"

3) Posting organically online is not about automation only, you'll need good content. I recommend following the big Linkedin influencers to see how they're positioning their content. Right now, Linkedin Live is a big thing. The reach and engagement is sick. Linkedin live is not available to everyone. You'll need to reach Linkedin and tell them why this is useful to you. And how you're going to use it. Keep a look out for more features as well.

I'd ignore Linkedin groups for now. These are mainly useful if you also have Linkedin Learning. So when you're talking any course in Linkedin Learning, there's a group attached to each course where you get to meet other "learners". So imagine if you sell Logo design, you could attend a course about Logo design on Linkedin learning, join the group there and find a ton of prospects. They're there to learn logo design and the intent is high already.

Does this help? If it does, pls give a thumbs up! Thank you :)
Click to expand...

Wow, thank you for these very insightful posts! These are some well-thought out answer on hwo to utilize LinkedIn
 
Mr.Scraper said:
If you go with spammy messages, they don't even read messages like that.
Click to expand...

Agreed. I was able to get a phonecall booked for every 118 spammy messages over a three week period, im on my second connection block and I'm going to switch course completely before the banhammer falls.

Even automating the connections with dux soup it takes the lions share of a day to copy and paste those messages (I fill in the name and the product / service type)

Ok well , let's use our thinking caps.

If I could get out say 30 emails (more or less hand written , some basic copy)

And say 30 organic outreach a day in the same time thats 60 , I think I'd have a better chance of hitting that same metric or beating it doing this. If everyone on linkedin is getting spam then its pretty easy to stand out , little bit of thought about who you're targeting and voila.

Its not very blackhat but if you have good money on the line with each new deal its worth it.
 
I find certain clients contacting me over Linkedin. But other than that, there's something big about it. Good to create a good reputation and advertise yourself to the public and other business and services.
 
If you post regularly some valuable content about your market, create connections with potential prospects and not spam them as soon as they accept your invitation request. It works.
 
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