Is LinkedIn Turning Into Another Content Platform Instead of Networking?

Earlier LinkedIn felt more like networking but now it looks like everyone is posting content daily. Do you think it has shifted more toward content creation rather than actual connections?

definately, people use it to promote themselves through daily posts or to get traffic to other platforms, I have been seeing it for the last few years for sure!

LinkedIn is the place where "corporate" people post their "corporate ego". Then they go to X to spread hate and to IG to sell you a fake life. LinkedIn still has some value just because no one else have decided to launch a similar site without all the social media bullshit.

I feel like everyone say aged 40+ swaped Facebook for LinkedIn, and I now see photos of people's dinners, or a family day out etc posted on LinkedIn.

Many people confuse content with posturing. It's a shame that the vast majority of people are only focused on appearances and selling a fake life.

Unfortunately, I also see this trend of being more social than B2B (networking) on LI.

Ascot_international said:

no one else have decided to launch a similar site without all the social media bullshit.

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Do you think anything could work without social media? People are so attached to that crap.

LinkedIn is getting so cringey lately with everyone acting like an influencer just for engagement. It definitely feels more like a content farm now, which kind of kills the whole point of actual networking

rodrimar said:

Many people confuse content with posturing. It's a shame that the vast majority of people are only focused on appearances and selling a fake life.

Unfortunately, I also see this trend of being more social than B2B (networking) on LI.


Do you think anything could work without social media? People are so attached to that crap.

Click to expand...

We know a lot of people in the corporate sector that are tired of seeing bullshit in LinkedIn and will move to somewhere else immediately if there was a decent alternative.

A lot of companies are tired of that "need" of posting every couple of days (most of the time stupid things) on LinkedIn to keep up with the "cool guys". Even small companies feel the obligation to have a CM and post how "cool" is to work with them and how "cool" they are (e.g. afterwork, dinner, parties, how pretty is the new office...). And then it's all fake.

Same for the employees who are asked to constantly say how cool is to work in this or that company.

AI is taking over in any case. We have a client who told us that they had fired the CM and now are publishing what Claude tells them to publish. It's the same crap but they save time.

And if we talk about people looking for jobs. The search engine of LinkedIn is completely outdated. Most people get offers because of a "tag" (e.g. "accountant" "recruiter" "legal counsel" "consultant") but when they read the offers 99/100 are not suited for them because of the location, the language or experience required, etc. And that makes them lose a lot of time.

I think LinkedIn has shifted more toward content-driven visibility, but real connections still matter most for long-term opportunities.

It has evolved into both a content and networking platform, where content helps spark visibility and conversations that lead to real professional connections.

Yeah it feels more like a content feed now. Posting gets more reach than networking alone. Real connections still matter but content is what opens the door.

Yes—LinkedIn has clearly shifted toward content creation, with algorithms favoring posts over pure networking. This trend will likely continue, making personal branding even more important than traditional connections.

Yeah, it definitely feels more creator-focused now than before, a lot of people treat linkedIn almost like a professional version of twitter. U know people go to linkedln to build a personal branding for them

Yeah Linden