Is LinkedIn still worth the effort for lead generation?

Definitely worth it. Emailing as well is also helpful, doing a multichannel approach builds trust and awareness of you with the person you're targeting.
 
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For B2B, LinkedIn is still one of the strongest channels in my experience.
The volume may be lower than other platforms, but the conversations and conversion rates are often much better.
 
LinkedIn is slower than some platforms, but it helps build trust with potential clients.
 
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