Is language important for SEO ?

Hi, I have a question about the language used on your websites.

I was told by a seemingly quite reputable member that language is not really important for SEO. So, when using some services offered here on bhw, I let people submit articles in English with my (foreign language) keywords, to several platforms and sites.

So, basically, now, I have a lot of articles all over the internet, in English, linking to my website. Only, the keyword used to link to my site, is of course in the foreign language of my choice.

Now.. As mentioned before, I've been told that this is not a problem with SEO. Google doesn't care about language...

But, I've been thinking : how on earth can google know that my keyword (linking to my website) actually fits the subject of the article? Google sees an English article, and in there my foreign keyword. But, how does google know that my keyword has anything to do with the rest of the text? And thus, wouldn't it be so that this article, this backlink, will be seen as a backlink with less relevance?

So, please, could some one enlighten me? I would like to know what you guys think about this?

Maybe it would be nice for other members to know too. Because I know there are many members here, using services from other bhw members, and letting them post English articles with their foreign keywords embedded. Which I am now starting to think of as a bad strategy. (correct me if I'm wrong, please)

Ok, unlike what I thought, people do not seem to be very interested in this subject.
Or, nobody has a clear answer yet. I don't know.
I just hope some one will react and give their idea...

google doesn't just look at the keyword which is in the anchor text but also looks at the text around it to generate long tail keywords and to better understand what the website should be ranking for. if you have a foreign keyword and a foreign site then your backlinks should be placed in places that are of the same language, it just makes it look more natural and could be beneficial in terms of traffic from the backlinks and maybe even rankings.

but saying that, if it is in english content it will still get the link juice from the backlink so you will still get the benefit, but what a lot of people don't know is how much, if any, difference it makes to have the content in the same language as the site and keywords it is promoting.

Exactly what I was thinking! Ok, so I am on the right track here. Unless some one else got another idea about it....

Thanks for your answer!

cool.dude123 said:

google doesn't just look at the keyword which is in the anchor text but also looks at the text around it to generate long tail keywords and to better understand what the website should be ranking for. if you have a foreign keyword and a foreign site then your backlinks should be placed in places that are of the same language, it just makes it look more natural and could be beneficial in terms of traffic from the backlinks and maybe even rankings.

but saying that, if it is in english content it will still get the link juice from the backlink so you will still get the benefit, but what a lot of people don't know is how much, if any, difference it makes to have the content in the same language as the site and keywords it is promoting.

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We work on italian market so I can tell you that I saw websites ranks with ONLY links from english content.. but it's only a "temporary success". You can use links from english contents but they should be in minority to make it natural for a long term business

Lanuage is not very important but niche is very important. My client website in on health and it's spanish website but i work doing niche backlinks on english website and all the keywords ranking are improving day by day.

David Jackson said:

Lanuage is not very important but niche is very important. My client website in on health and it's spanish website but i work doing niche backlinks on english website and all the keywords ranking are improving day by day.

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Google can easily understand in case they are not relevant because it has its translator tools like
Google translator and it can easily find out if the link isn't relevant. It's another case if you do for example guest blogging and place your link in the authors bio section, you can link to your company website and here the content doesn't have a key role.