Is it still worth targeting multiple locations with a local service?

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Zolddino

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Hi everyone!
Do you think it still makes sense nowadays for a dental clinic located in one specific town or city to create separate pages on its website targeting other locations with long-tail keywords?

For example: every district + “dentist”, or every nearby town + “dentist”.

I tend to think that Google already treats the clinic as an entity and knows exactly where it is physically located, so such pages won’t perform well for less relevant location-based long-tail keywords—especially if there are competitors who actually operate in those areas.

Do you have any experience with this?
It used to work in the past, but is it still worth trying today?
 
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Zolddino said:
Hi everyone!
Do you think it still makes sense nowadays for a dental clinic located in one specific town or city to create separate pages on its website targeting other locations with long-tail keywords?

For example: every district + “dentist”, or every nearby town + “dentist”.

I tend to think that Google already treats the clinic as an entity and knows exactly where it is physically located, so such pages won’t perform well for less relevant location-based long-tail keywords—especially if there are competitors who actually operate in those areas.

Do you have any experience with this?
It used to work in the past, but is it still worth trying today?
Click to expand...
For local clinics, mass location pages rarely work now. Google understands physical entities and proximity. These pages only perform if there’s real demand, and proof of service in those areas.
 
shahil45 said:
For local clinics, mass location pages rarely work now. Google understands physical entities and proximity. These pages only perform if there’s real demand, and proof of service in those areas.
Click to expand...
Thank you for your reply! I think the same as well — I’ve just seen some example attempts, which made me wonder whether it’s actually worth dealing with this at all nowadays.
 
It can still work if pages add real local value not just swapped city names.
Thin location pages won’t rank anymore especially where competitors are physically present.
 
Zolddino said:
Hi everyone!
Do you think it still makes sense nowadays for a dental clinic located in one specific town or city to create separate pages on its website targeting other locations with long-tail keywords?

For example: every district + “dentist”, or every nearby town + “dentist”.

I tend to think that Google already treats the clinic as an entity and knows exactly where it is physically located, so such pages won’t perform well for less relevant location-based long-tail keywords—especially if there are competitors who actually operate in those areas.

Do you have any experience with this?
It used to work in the past, but is it still worth trying today?
Click to expand...
It can still be effective when the pages are genuinely tailored to each area, but generic location based pages without real relevance tend to struggle to rank now
 
For a local business like a dental clinic, it’s usually better to focus on your actual town, because Google knows where you are, and pages for other areas often don’t rank well unless you genuinely serve those locations.
 
it only works now if those location pages offer real value, not just swapped city names. Google seems much better at understanding entities and proximity, so thin district + dentist pages usually struggle unless the clinic actually serves or has strong relevance to those areas.
 
Yes—targeting multiple locations still works if each page delivers real local value, not thin keyword swaps, otherwise Google ignores or filters them.
 
Google has a good understand of location and thin doorway style pages no longer hold.
 
It can still work, but only if it’s done properly. Creating lots of thin location pages just to target keywords doesn’t perform like it used to. Google is smarter about real locations now. If the clinic actually serves nearby areas and the pages have unique, useful content, they can rank. But for places where you don’t really operate, it’s usually not worth it anymore.
 
Yes, it's still worth targeting multiple locations, as long as it's done properly.
Each location should have unique, useful content and real relevance, not just copied pages with city names swapped.
When done right, multi-location pages can bring steady local leads without hurting SEO.
 
It can still work, but only when the pages feel genuinely local - unique copy, local landmarks, reviews from that area, and supporting signals like citations. If you just swap out the city name, Google usually ignores it now. Done properly, multi-location still ranks, it just takes more effort than it used to.
 
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