Is it still worth running Facebook groups for business?

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Nathaniel Ross said:
Group engagement seems lower than before. Are groups still a good way to build an audience or better to focus on pages and reels?
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Yes, Facebook groups are still worth it for business, but engagement is lower than before. They work best when you focus on providing value starting discussions and building a loyal community.
Pages and reels help reach more people but groups create trust and long-term relationships with your audience.
 
Engagement is definitely lower than 2018, but a highly focused group beats a page full of passive followers any day
 
Groups still work but need more nurturing now. Pages and reels get faster organic reach, but groups build deeper connections if you engage actively. Use both strategically.
 
bigkrous99 said:
Groups still work but need more nurturing now. Pages and reels get faster organic reach, but groups build deeper connections if you engage actively. Use both strategically.
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Yes, I’ve also noticed group engagement is way lower than before, while Reels and Pages seem to be getting more visibility. Do you think it's better to put more effort into Reels and page content now?
 
Bili Pesic said:
Yes, I’ve also noticed group engagement is way lower than before, while Reels and Pages seem to be getting more visibility. Do you think it's better to put more effort into Reels and page content now?
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Definitely. Reels and Pages get way more reach right now. Groups aren’t as strong unless you have a super engaged niche. Putting energy into short videos and fresh page content makes more sense today.You can do my friend.
 
Groups still work well for building a dedicated community, while reels are better for broad reach. Post your reels in relevant groups to drive engaged viewers back to your page. Groups now function more like a private community, not a growth tool.
 
Group interaction has decreased significantly, making it difficult to reach as before. If you want to increase quickly, you should focus on Page + Reels because Meta is prioritizing this type of content.
 
Groups still work for niche communities and deeper engagement, but overall reach has shifted toward pages and especially reels they get more visibility and faster growth. Best strategy now is to combine both: use groups for retention and reels for discovery.
 
Group engagement has definitely shifted, but groups can still work if approached strategically! The key is combining both - use your page for public reach and Reels for algorithm boost, while groups create deeper community connections.

For groups, focus on genuine value delivery and consistent moderation. Post discussion-starting questions, respond quickly to comments, and use Facebook's "Group Insights" to see what content resonates. Meanwhile, cross-promote your best Reels in the group.

What type of content does your group focus on, and have you tried cross-promoting your best-performing Reels to drive group discussions?
 
I see that the group interaction is much weaker these days, pages and reels have easier reach. I am wondering whether I should continue to invest in the group or focus on pages and reels for sure
 
It’s true that groups are losing organic engagement, but they can still be effective if you tap into real discussion and keep the community active. If your goal is to gain exposure quickly, Reels and your current fan page will yield more tangible results.
 
If your goal is to grow quickly and expand your reach, you should focus on Fanpages combined with Reels as Meta is prioritizing this type of content. You can take advantage of Reels (with their wide reach) by posting them to relevant Groups to bring highly engaged viewers back to your page.
 
Nathaniel Ross said:
Group engagement seems lower than before. Are groups still a good way to build an audience or better to focus on pages and reels?
Click to expand...
Groups are no longer the golden goose. Reach is naturally squeezed, and members passively scroll more than interact. I only keep groups to nurture trust signals + remarketing audiences. If you want to build a real audience, Reels + personal pages are outperforming groups many times over. Meta now "rewards" short content, not group engagement like in 2021-2022.
 
Groups can still work if they focus on real community value and active discussion, not promotion. For faster growth and visibility, combining Groups with Pages and Reels usually delivers better overall reach.
 
Groups can still work, but pages and reels are probably better for faster growth right now.
 
Groups still good way to connect with audience. People like community feel of group. Pages and reels also important, but groups give personal touch. Try to balance all three for best results.
 
For now focus on short videos instead of groups, each time there will be a better choice
 
Yes, Facebook groups still work well for building loyal communities and driving organic engagement.
 
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