Think of it this way. There are 2 items, and they have unlimited stock. Same price, same text, same everything. BUT, your ad has 1358 views compared to the other one which has 54. Which one looks better?
the way it helps is that when people view it --- they see 100 views -- and go yeh ok ill buy it - cos of the herd instinct - you get the option to stick a counter on your listing
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