Is It Considered Keyword Stuffing?

Dan Da Man

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I have an ecommerce site and I have many many keywords that I want to target on my home page because it makes sense to rank the home page for those keywords and I heard that it will be much much harder to rank for those keywords if it is not found anywhere on that page. So, I wanted to list each keyword in the footer, therefore it is on that page.

Is this a bad idea? Is it considered keyword stuffing? All the keywords are relevant but not the same keyword repeated over and over again. What do you guys think?
 
Hey that's not a good idea. Search engines caught onto that a long time ago.
The best idea is to write web copy (content) that people can actually read (almost like an article for your homepage). It has to read like actual useful information. Write it with all your keywords in mind, and use those words in your home page web copy. That way it looks like your homepage has useful information about those keywords - this will help you rank better than just throwing those keywords on your site without any context.
 
I have an ecommerce site and I have many many keywords that I want to target

There, right there in your opening text is your problem. You need to pick a niche (main keyword focus) you will be target for your website initially - trying to target too many keywords will make you go around in circles.

If you don't have a Keyword Research tool (such as Market Samurai or Scrapebox) I recommend using Google Keyword Tool and Google Traffic Estimator to see the traffic estimates for keywords.

What is your target market?
 
Let's pretend for a moment that you sell hardware. On the home page have a block with catagories (intentional misspelling).

List the keywords that you want there as in:

hand tools
hinges
door knobs
etc
etc

Link said keywords to inner pages where you sell the items. It won't look spammy and will effectively do what you want to do.
 
It is not bad until google finds it. If you can write little content about it that would be good and google will not consider it as spamming.
 
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