One common mistake in SEO practices is trying to focus too broadly thinking that its kind of a "free promotion strategy", so, "the more the better"?.
As you would not create an ad focusing just everyone or every single keyword, you should not do this with SEO.
Focus on one, two or 3 keywords at maximum. Ideally I would choose keywords that are completely unrelated in multiple senses (for example, one with big CTR potential, one informational, and one a money keyword), that focus on different aspects of your site. Treat them separatedly, for example, work on each keyword for one day exclusive.
And then follow the results for a couple of months. Do other types of promotions meanwhile. Don't overdo on SEO, keep it lean.
Problem with SEO is that generally it takes a lot of time to see results and its difficult to measure gains based on what you are currently doing. So most people initiating in SEO try to broaden their reach targeting a ton of keywords thinking that "if one keyword doesnt work the other might do". This only happens with long tails and through massive amounts of content production once you have reached enough reputation. I cannot stress how important is reputation and authority. This is the difference between being targed as "small site" for the google algo, and the next level. To raise your level you can do whatever shanenigan you like (for example, you can blast tiers or whatever), but never obsess over detail. Keep it simple, simple keywords, simple anchors, simple links, simple text.
Since May 2024 leak I cannot see SEO the same way as before, and I'm very critical against "classic advice".
