Is Incent Traffic Killing CPA Offers?

Liu Mei

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Hey everyone,

I’m new to CPA and keep running into debates about incent traffic.

On one side, it looks super easy to get volume fast. But on the other side, I keep seeing networks and advertisers complain that incent leads don’t convert well on the backend and it ends up ruining trust with partners.

So my main questions are:
Is incent traffic really killing advertiser trust?
Are there still networks that allow it (and actually pay well)?
Or should beginners skip incent completely and just go straight into non-incent traffic?

Would love to hear some real experiences from people who’ve tested both.
 
I’ve run incent for years and still make money. The trick is being transparent with your network. Some networks like AdsNextGen and a few others are more flexible, as long as you bring volume that meets their KPIs. Don’t write it off completely.
 
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