is having Trustpilot score beneficial to ecommerce website

419024270

Regular Member

May 11, 2016

374

86

• Mar 18, 2026

• #1

do you think having Trustpilot score is beneficial to ecommerce website seo or not? even the score is manipulated

 

L

Letsgetmoney

Newbie

Jul 22, 2025

5

3

• Mar 18, 2026

• #2

Yes it do check trust pilot reviews before I shop with smaller ecommerce stores

 

Tanjiro B

Supreme Member

Jr. VIP

Jul 24, 2023

1,365

788

• Mar 18, 2026

• #3

It definitely helps. A lot of people do a quick search like "yourbrand reviews,"and Trustpilot ranks higher than any other platform in Google search

 

Steptoe

Elite Member

Jr. Executive VIP

Jr. VIP

Aug 9, 2017

5,594

6,884

• Mar 18, 2026

• #4

419024270 said:

do you think having Trustpilot score is beneficial to ecommerce website seo or not? even the score is manipulated

Click to expand...

I don't look at it personally, but the fact that some TV adverts display Trustpilot scores shows that marketing departments must have done studies into it, and found it to be a positive. It's a good presence for a brand to have, simply because it takes up a slot in the top 10 when people search for your brand, and is a page you can affect.

 

O

oliviar

Registered Member

Jun 2, 2018

54

13

• Mar 19, 2026

• #5

yes, if someone is looking for you reviews, trust pilot ranks quite high against other review sites thus more prominent. So always great to have good reviews there