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Is guest blogging really over?

Discussion in 'Link Building' started by Diamond Damien, Aug 2, 2015.

  1. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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    In a blog post from January of last year, Matt Cutts called the time of death on guest blogging.
    "If you're using guest blogging as a way to gain links in 2014, you should probably stop," he wrote, before going on to cite the practice as spammy and noting that it violates Google's quality guidelines in terms of link-building and enhancing search rankings.

    A once-authentic trend pushed aside
    In his post, Cutts provided an example of a spammy email from a digital marketing agency representative. He declared, "This is why we can't have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains."
    A year and a half on, is guest blogging really over? According to a selection of analysts in the space, rumors of its demise have been greatly exaggerated. Guest blogging may not be dead yet - or, at least, not if you go about it the right way.

    Quality authors, content, links and sources
    The key to taking advantage of guest blogging is to make sure content falls into this legitimate minority - but how? Business Outreacher, SEO SiteCheckup and the Content Marketing Institute weighed in.

    • SEO SiteCheckup called out "fake guest bloggers" like the one Cutts exemplified, holding them responsible for much of guest blogging's lost credibility. To avoid hits to both reputation and search rankings, SEO SiteCheckup advocated using guest bloggers with Google Author pages that provide personal bios and showcase expertise.
    • Business Outreacher recommended avoiding links that could be perceived as spammy, and even went as far as to advise shying away from incorporating any links at all. Linking may be the most direct way to boost site traffic, but it's not the only one. Simply including the name of the business can also do the trick.
    • The Content Marketing Institute underscored the importance of social shares, particularly from high-profile, respected accounts that add a sense of legitimacy. Google search rankings take this into consideration, along with the heightened site traffic and additional social buzz that result from the shares.
    Do you still use guest blogging as part of your SEO strategy? Is the tactic really down for the count, or can it still prove lucrative in the right situations? Contribute your two cents below.
     
  2. Aluminium

    Aluminium Jr. VIP Jr. VIP Premium Member

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    I like the Google Authors aspect, it does add another layer of "legitimacy" into the mix. Some people might find it tedious, though.

    All in all, Google is always going to find the things that we benefit from and change it; that's just what they do.

    I don't like the part about not linking though.. that means we'd have to rely on the consumer themselves to actually look us up (as opposed to just click on a little link!).
     
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  3. speedlinks

    speedlinks Newbie

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    If You got to sponsoredreviews or any other site - get some links check rankings of final sites You will see that power of "guest blogging " has dropped. Now it's only worthy to get a link from quality domain (not only link but also traffic)
     
  4. Alpha.

    Alpha. Power Member

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    Do I use guestblogging as part of my SEO campaigns any more? No.

    But it's a great thing to add to ORM campaigns and get some brand awareness flowing on the side.

    I highly doubt they will drop the links completely, as it would decimate the amount of people to write a quality article (which would then be essentially just a branding freebie and nothing more) and thin out some larger blogs that run on guest posters.
     
  5. Ramse

    Ramse Jr. VIP Jr. VIP Premium Member

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    Well, guest bloggin will never be over in my honest oppinion.

    How can Google penalise the fact that someone wrote something for your website and put in a little link in a description?
    For people that want to use it the way it was intented - I think it will work.

    Others, that are planning on gaming this - well seems they're out of luck.
     
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  6. nabeelshams

    nabeelshams Power Member

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    I am using guest blogging as part of my SEO strategy. I wont say its dead. My blog is not very old and I have only built 7 or 8 guest blogging links to it from real and legit blogs. I have started to rank under 100 for some medium difficulty KWs and under 10 for a few very easy KWs.

    It has gone slow though.