Is Google Testing New SERP Design?

sam55 · Dec 16, 2021

The folllowing are from the same chrome with two different Google accounts.

Notice on image 1 The top search bar is different, less colors and the horizontal border line is above the Menu.

Also there is no mention of total number of search results. Oh no!

Are they going to stop showing total number of results?

terrycody · Dec 16, 2021

yeah, they are changing shit everyday. You can read such types of news at Seroundtable.

PatJustPat · Dec 16, 2021

As long as they don’t stop shitting Google Ads all over the place, who cares?

bartosimpsonio · Dec 16, 2021

I they're becoming OVERTURE search engine (old farts will remember)

100% ads top down

sci0n · Dec 16, 2021

bartosimpsonio said:
I they're becoming OVERTURE search engine (old farts will remember)

100% ads top down

i wonder if it will make people use alternatives or if google is so established that people will just take it

bartosimpsonio · Dec 17, 2021

sci0n said:
i wonder if it will make people use alternatives or if google is so established that people will just take it

Overture never had access to as much personal data as google does. They basically can access emails, backups, documents, everything and present perfect ads based on that. So I donno if G will break anytime soon, sure doesn't seem like it. I wonder what happened to Overture? Getting ranked there was expensive, it was officially pay to rank, you'd have to bid higher to rise on "serps".

Piss · Dec 17, 2021

I have noticed jumps in search results (volume) over the last couple weeks, but it hasn't been removed for me - at least, not yet.

Starblazer · Dec 17, 2021

They are trying to implement features before users even think about them.

sci0n · Dec 17, 2021

bartosimpsonio said:
Overture never had access to as much personal data as google does. They basically can access emails, backups, documents, everything and present perfect ads based on that. So I donno if G will break anytime soon, sure doesn't seem like it. I wonder what happened to Overture? Getting ranked there was expensive, it was officially pay to rank, you'd have to bid higher to rise on "serps".

Overture was bought by Yahoo apparently. I didn't know that, just googled it. Looks like they ended up doing well, but were pressed to be acquired.

This is from The Reg:

So why accept Yahoo!'s offer? First, Overture depends upon Yahoo! for a huge chunk of its revenues - 65 per cent of turnover comes from contextualised search on Yahoo!

..and this certainly won't happen to Google btw.

HustleTong · Dec 17, 2021

I don't think it would benefit them in any manner

Is Google Testing New SERP Design?

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