Is Google Ads getting more expensive for everyone?

Lawrence_wise

Lawrence_wise

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Hi everyone,

I've been reading a lot about Google Ads recently, and one thing I keep hearing is that advertising costs have gone up over the last few years.

I'm curious if that's been your experience as well, or if it depends more on the industry you're in.

For those who are actively running campaigns, have you noticed a difference in your results compared to a year or two ago?

I'd be interested to hear what's working for you and whether you've had to change your approach.

Thanks!
 
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Yes, clicks are generally more expensive now, but I think increased competition is the main reason. A lot more businesses are advertising online than they were a few years ago.
 
Lawrence_wise said:
Hi everyone,

I've been reading a lot about Google Ads recently, and one thing I keep hearing is that advertising costs have gone up over the last few years.

I'm curious if that's been your experience as well, or if it depends more on the industry you're in.

For those who are actively running campaigns, have you noticed a difference in your results compared to a year or two ago?

I'd be interested to hear what's working for you and whether you've had to change your approach.

Thanks!
Click to expand...
No doubt, mate. Google ads competition is getting more and more intense, and ad costs are rising accordingly. Especially now with AI-driven recommendations, you need to spend more to stay competitive in search rankings

If you want to control costs, the only way is to optimize your keywords and content, and make your targeting much more precise
 
Yeah, I noticed costs are higher now too only Try focus more on your ad quality, landing page and test different ads instead of only increasing the budget and Small changes and regular testing can really help improve your results.
 
Yeah, CPCs seem to be creeping up in a lot of niches, but it really depends on the market.
 
I’ve noticed that too the google ads seems more expensive now but I think it really depends on the competition and industry.
 
Yes, costs have increased significantly recently. This is, of course, partly due to competing firms and workload, but with good optimization and a well-executed plan, you can still achieve healthy results.
 
From what I have seend the google ads costs are higher in some industries now it is mainly because of more competition.
 
Yeah, in finance I see the same. CPC is higher, but for me the bigger problem is that lead quality and CR became worse, so you pay more not only for the click but also for the final result. Compared to 1-2 years ago its definitely harder to keep the same ROI
 
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