Is FB Advertising Good in this situation?

Hey guys I have a website providing services & I found that FB's targeting system is the most precise Advertising System for me to use in this situation. I have a couple of questions for the PROS:

1. I've never done Paid advertising before but I'm going to give it a small try, would you recommend me doing PPC or PPV?
2. Can Prosper202 be used to track a FB campaign?

I was thinking of doing CPM starting with a bid of $0.05 & a maximum daily budget of $3, that should give the advert 60,000 impressions/day.

I would be very happy if 1% of those impressions click on the advert.

Depends what your wanting to advertise. PPV (or CPI as its more commonly known as) is more if your looking to promote a brand and it is similar to having a television or radio ad where you want people to become more aware of who you are. If your looking for potential clients and your business is online based, then I would suggest a pay per click campaign. Some say that using cost per impression is the cheaper way to go but you have to remember that the majority of people have some sort of ad blocker enabled with their browser so your paying even though they don't see your ad.

Facebook ads are a scam stay away! You get about 1/8th of the clicks you pay for, literally!

If you think I'm blowing smoke, go search Facebook ads fake clicks.

FB is not better now