IS FACEBOOK ADVERTISING STILL EFFECTIVE

Facebook advertising is still effective if you approach it strategically. The platform has over 2.9 billion monthly active users, providing massive reach. However, changes in privacy policies and iOS updates have impacted targeting accuracy. Success now depends on compelling creative content, clear conversion tracking, and leveraging newer features like Reels. Proper audience segmentation and A/B testing remain crucial for optimal results.

Despite slow growth, Facebook advertising is still effective; many people are still getting good traffic, steady leads, and high ROAS with Reels, Click-to-Message, and retargeting.

Did a test for WhatsApp promotion on FB lost $50 got 2 clicks, so there's that.

Location New York

Competition from other platforms and from advertisers makes the FB market more and more difficult. But not for all product niches. WH products have problems with competition from other platforms, but BH products can survive on FB because the policies of other platforms are usually stricter. Recently, FB is also promoting Reels to attract users from other platforms. That is why FB still exists and develops well.

Facebook ads still work, but results are more niche-dependent now; consistent testing with tighter audiences is what’s keeping my campaigns stable.