Is email marketing still worth it?
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Daniel081
Registered Member
- Jul 29, 2025
- 74
- 38
Tbh, I feel you. Email open rates have been tanking for years unless you’re hyper-niche or running advanced warm up flows. Broadcast channels (WhatsApp/IG) kill it because they ride on push notifications way higher attention span compared to inbox.
I’ve actually been testing hybrid funnels where IG/WA broadcasts warm the lead first, then retargeting + email only closes high-ticket offers. Works surprisingly well when you know how to sequence it.
Curious though, in your experience, which platform brought you the fastest conversions?
bulkemailing
Junior Member
- Aug 8, 2023
- 100
- 29
If email marketing wasn’t worth it, it would’ve been dead long ago. The fact that it’s still around shows it works — that’s why businesses still invest in it. People work hard to build good reputation, avoid getting blocked, and make sure they land in the inbox. It may not be perfect, but it’s still powerful when done right.
sylversdrew11
BANNED
- Oct 5, 2025
- 14
- 5
For me im still do mail campaign and i still get good result with it
Mayotosh
BANNED
- Sep 3, 2025
- 36
- 8
True, email open rates have dropped a lot lately. WhatsApp and Instagram broadcasts definitely get better engagement since they’re more direct and personal. Still, email works well for long-form offers or newsletters, while broadcast channels are perfect for quick updates or promotions. Best to mix both if possible.
Amaz0n
Senior Member
- Apr 9, 2020
- 845
- 719
If I hear "less friction" one more time, I will violate you, ChatGPT.
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ObsidianFlow
BANNED - Failed to resolve a dispute
- Jul 28, 2025
- 160
- 75
Emails are kinda outdated, but if you’ve got a solid, targeted list it can still work really well
Kristjann
Registered Member
- Apr 5, 2014
- 84
- 29
Of course it’s still worth it, if you know what you’re doing.
It’s not like 10 years ago when you could blast your whole list and still hit primary lol.
These days you gotta segment more, clean out non-openers, and hit engaged leads more to boost reputation, however
still one of the best channels if done right.
It’s not like 10 years ago when you could blast your whole list and still hit primary lol.
These days you gotta segment more, clean out non-openers, and hit engaged leads more to boost reputation, however
still one of the best channels if done right.
hugorichmond9
BANNED
- May 20, 2026
- 26
- 8
Open rates may be higher on messaging platforms, but email still gives you more control and ownership of your audience. Ideally, I'd use both rather than relying entirely on one channel.
- Oct 13, 2024
- 711
- 85
Yes, WhatsApp and Instagram broadcast channels usually get much higher open rates because people check them more often than email.
Email still works for long-term marketing, but for fast engagement and instant clicks, messaging platforms are often stronger.
Email still works for long-term marketing, but for fast engagement and instant clicks, messaging platforms are often stronger.
lordprinceking
Junior Member
- Aug 1, 2022
- 103
- 23
depends on what you are doing specifically, and whether your audience opted in or if you are doing cold emails. Cold emails are much harder and they rely heavily on the copy itself
