Is Email Marketing Still Effective?

us_david

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I have tried many internet marketing methods including WH, BH SEOs, and news letters (who signed up voluntarily), Google Adwords and adbrite. I never touched mass email marketing. I would like to kick off some experiment and would appreciate anyone's input about this method. I would like to know:

- is it worth to set up mass email sending
- what software/server/service will you suggest
- how would you normally set it up
- what is the legal issue or if there is any a way to avoid it?

Thanks in advance!

dave
 
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