Dropshipping is never dead. The ideas and strategies you are currently might be outdated. From the last 2016 to till, we'd been approaching and serving the eCommerce market and even seen various flaps of ups and downs. On this long process, we were empowered as a junction point to support emerging resellers and framed a community. Every month, 100's of resellers joined our community and started enrolling to do the business in action.
One common situation we noticed amongst the resellers is their ignorance to do business more effectively. Here most of them started doing it with their own ideas and if a small successful event happens, they tend to stick to it and move on. So once a fall happens they don't know how to control it at a sharp point.
I don't want to elaborate in detail on every element but giving a few key hints can help;
1. E-commerce or Dropshipping isn't pushing the impulse ads at unknown prospects via SMM platforms like FB or TikTokAds (Where 90% of people intend to do this way).
2. Build Alternative channels, i.e., probably starting from channel 2 and it could be channel N. It can be from Google Ads, Native Ads via Taboola, Adsterra, or even much more.
3. Divide your traffic patterns into organic vs paid visitors and understand the 100% scale is most occupied by what type of visitors. If your traffic pattern is driven 80% by SMM paid channels, then the situation is absolutely wrong. Also, make regular progress in shrinking your paid traffic % to allow more flexibility for organic channels.
4. Check what is your customer retention ratio. Is 90% of your customers just only 1st-time customers and they never or ever come back to your website or the e-commerce app? If that the case is happening I strongly bet your business won't survive more than a month once the paid SMM Ads are stopped.
5. Enhance brand building by engaging content from youtube, video marketplaces, e-mail campaigns, push notification campaigns, content blogging, and SILO marketing.
Now, Once the conversion has happened, what are your metrics to follow the After Sales? What are all your communication pipelines to the customers? Are you choosing only the default options as Shipping status emails and SMS or widely enabling the customer reaching point via WhatsApp notifications, push notifications, Phone support, Telegram, and Discord for group issue solving?
Next, after-sales, when is the tentative timeline for the customers to receive your product, is that delivered on the same day or taking more days? If the general shipping timelines are between a week or exceeding 10+ days, what are your metrics to keep your customers alive for the orders they make? If not are you really trying to keep the dispatching points at various locations to shorten the delivery timeline? In this case, have you aware of warehouse co-location dropshipping?
Later once your customer opens up the delivery box, what surprises you will give? Is that just the product you shipped via random courier covers dropped at their place like as yet another order to them or it really makes an impact? In that box have you given any product instruction manuals or gift coupons & vouchers for their next orders and referral? And any seasonal gifts provided to them (that should not be a costlier one). If you aren't providing or not following any above metrics, how do you expect things can happen in favor of you?
SO, do it as a business and the business has to follow the principles. Again, dropshipping isn't simply relying on pushing credits for your FB and expecting within your needed CPA wherever you are operating the show in this world. Brilliant ones can move the process very effectively.
