Yeah I've been thinking that myself! I have a legit ecommerce site whose rankings have been steadily dropping in the past months against competitors who are using adwrds then I get a call at work "hey I'm a Google sales representative, do you use adwords? if not bad, bad, bad! I'll send someone over to explain why!" I just told them to GTFO! thx BHW!!Matt Cutts say Adwords is your King . and Soon G will index sites according to Adwords only .