1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Is cold-calling effective?

Discussion in 'Offline Marketing' started by tobehonest, Jun 22, 2013.

  1. tobehonest

    tobehonest Newbie

    Joined:
    May 27, 2013
    Messages:
    46
    Likes Received:
    2
    Location:
    New York
    I know that cold-calling is the bum marketing of the offline world, but before I dive into it head first, i wanted to know whether it was effective or not. I don't have the cash needed to send out mailings, and seeing that I have 300 minutes of talk time I don't use, I figured that I can make some money with that.

    If cold calling is still effective, what's your current closing rates (# of calls before a sale)?
    Do you recommend and cold calling guides/materials a noob can read up on to make his/her own script?
     
  2. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    When I cold called, I had a 8-10% succession rate. I wrote down all my responses to the answer "no". Wrote down every fact there is about their business and the service I was offering them and what it could bring to them. So to be honest, yes. It is VERY effective.
     
    • Thanks Thanks x 1
  3. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,816
    Likes Received:
    4,284
    Location:
    ghosted
    8-10% closing rate? Quit frontin. You don't have to lie to be cool.
     
  4. KeyzDT

    KeyzDT Power Member

    Joined:
    Aug 9, 2010
    Messages:
    756
    Likes Received:
    365
    good strategy to hone your calls. all people doing cold calling should be doing this.
     
    • Thanks Thanks x 1
  5. flexnds

    flexnds Power Member

    Joined:
    Jan 4, 2010
    Messages:
    643
    Likes Received:
    680
    Occupation:
    Internet Marketing, Web development, Internet Repu
    Location:
    AZ
    I'm currently testing cold calling right now. It's been tough getting the script just right and of course getting the right leads is everything. But practice makes perfect and lead scrubbing strategies are a must.
     
  6. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    I don't need to front, it brings me no joy and would personally effect my pride. What I said was true, if you don't believe me, that's fine. Those were my closing rates regardless.
     
  7. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,816
    Likes Received:
    4,284
    Location:
    ghosted
    You may be able to impress newbies and people with no experience with cold calling but those of us who have real world experience know your 8-10% closing ratio on cold leads is complete horseshit. Try harder bro.
     
    • Thanks Thanks x 1
  8. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    Like I said, at the end of my months of cold calling, that was my percentage of sales. I don't care if you don't believe me. You can send all of the neg reps you want. What I said was the truth. If yours was lower, maybe you should try harder? That's the end of the conversation right there. Respond with 1000 replies. It won't change how many books I read on cold calling, it won't change how many connections I made while doing it, and it won't change the money I made. Take care man. Good luck.
     
  9. mudbutt

    mudbutt Jr. Executive VIP Jr. VIP Premium Member

    Joined:
    Jun 23, 2010
    Messages:
    1,816
    Likes Received:
    4,284
    Location:
    ghosted
    lmao, ooooookaaay sales God.
     
  10. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955

    Your script is very important. You should have two or three and run tests on them to see which one works the best with you and the businesses you're calling. Eventually, you should be able to recite any of your scripts off the top of your head while on the phone.
     
    • Thanks Thanks x 1
  11. Hexiuss

    Hexiuss Registered Member

    Joined:
    Aug 18, 2010
    Messages:
    98
    Likes Received:
    13
    b2b cold calling has a lower hang up rate imo but the gate keepers and graveyard voicemail boxes they send you to suck as well. SmileAtmyWins can you recommend any good books? I currently work for a lead gen. company and we do outbound b2c calls but the leads are sooo warm (we're calling them sometimes seconds after they submit they're info). I am and entrepreneur at heart though and I can't afford to pay $35 per lead like the company i work for does. Cold Calling might be one tactic I might go back to though as all it costs you is time, and landlines with unlimited minutes are cheap as dirt nowadays.
     
  12. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    Read The Psychology Of Selling by Brian Tracy.
     
    • Thanks Thanks x 3
  13. TehEpidemick

    TehEpidemick BANNED BANNED

    Joined:
    Oct 31, 2011
    Messages:
    778
    Likes Received:
    181
    Nope. Cold calling doesn't work. Thats why nobody does it.

    Oh...wait...
     
    • Thanks Thanks x 2
  14. ZestMedia

    ZestMedia Regular Member

    Joined:
    Mar 29, 2013
    Messages:
    464
    Likes Received:
    28
    Occupation:
    SEO Specialists
    Some companies are still hiring telemarketers, so I guess there's still use?
     
  15. JoshN

    JoshN Junior Member

    Joined:
    Jun 21, 2012
    Messages:
    141
    Likes Received:
    6
    I worked at a fortune 500 company in business development as a young professional. Our job was to set appointments for the more experienced reps. I had the second highest number of appointments set in one week in corporate history. The first place guy drank half a dozen energy drinks a day, didn't eat at all during work and completely burned out in 2 months.

    1 or more is true of your statement. You're lying, you're not counting correctly, or you're giving away free shit.
    None of which indicates that cold calling works. Usually if it'll work for cold calling it'll work better another way.

    Since I started my own business, I haven't made a single cold call and I'm able to create 1-3 leads on average each day for myself through inbound marketing.
    I maybe make 20 semi warm calls and sometimes I just call the 3 guys who explicitly said they were interested.
     
  16. alexandertyler

    alexandertyler Newbie

    Joined:
    Apr 24, 2013
    Messages:
    12
    Likes Received:
    3
    Occupation:
    Content Writter
    Location:
    Chicago
    Home Page:
    Hello Community,
    Firstly it depends upon how you are talking to other person. If you have plenty of knowledge of any product or services then you must convert cold call in to hot call. Other wise cold calls are not effective. I just want to share some tips regarding cold calls.
    1. Effective communication
    2. proper knowledge of products or services
    3. speed of voice should be balance. It means no higher or low pitch.

    Thanks
     
    • Thanks Thanks x 1
  17. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    None of which are true. What I said was true. My numbers were documented as I recorded them in notebooks. I have no reason to lie, I could give a shit what people think even if my numbers were of a 1% succession rate. So if you don't believe me, then read another thread. Cold calling works, I read books on it, and practiced to achieve that. END OF STORY.
     
  18. boo blizzi

    boo blizzi Regular Member

    Joined:
    May 28, 2009
    Messages:
    361
    Likes Received:
    267
    Care to share how you are generating inbound leads? And are you generating them offline or online?
     
  19. SmileAtmyWins

    SmileAtmyWins BANNED BANNED

    Joined:
    Feb 13, 2010
    Messages:
    1,899
    Likes Received:
    1,955
    You can use 7878's method and send out proposal packets. I've received a good amount of leads and sales from that.
     
  20. farlack

    farlack Newbie

    Joined:
    Feb 14, 2012
    Messages:
    41
    Likes Received:
    10
    I just bought this book, thanks for the tip!
     
    • Thanks Thanks x 1