Is Blizzard doing some seo?

Hey guys,

Recently stumbled on one interesting thing from Blizzard - http://eu.battle.net/d3/en/tooltip/.

Seems like they are into "contextual link building now?

Just wondering what our "good ol' mate" M@tt thinking about that

I think even big companies are doing things like this.

In fact, a marketing company who claimed to work on behalf of Dell bought a blogpost on one of my PR5 sites a few weeks ago (just my personal site). They wrote the article and it contained two links in it, one to the Dell homepage and one to an inner page (non-affiliate links). They paid pretty well too.

I'd love to know what Matt would think about Dell doing that.