Is AMP good for SEO?

Hi, If I enable AMP, It's good for SEO?

Yes it is

Hi

#1: Speed
Everything is about speed these days. Especially when it comes to content presentation on a mobile device. Did you know that the average Accelerated Mobile Page loads 15%-85% quicker than a regular web page? Mobile users are far more demanding these days than ever before. With an average attention span of approximately 5 seconds we are unfortunately not very focused on our mobile devices. As consumers we spend nearly 60% of our time bolted to one absorbing information from all sorts of channels. The speed aspect of Accelerated Mobile Pages plays a factorial role in ensuring that content is delivered as fast as possible on a mobile device.

The technical aspect of speed for AMP is actually quite intriguing. Most users are unaware of the elements that take place on the background during content delivery. Let’s take a quick glimpse so you can get a basic sense of how a page is requested, rendered, and delivered.

For this instance we will create a hypothetical scenario to follow and it goes something like this:

• Mary Jane surfs the web on her mobile device using her favorite browser by navigating through Google.
• She inputs a search query in the search box and suddenly exposed to a list of results in the SERPs.
• Being on a mobile device though the mobile rotating carousel Google is experimenting with shows up.
• Mary Jane swipes left and right to find the most relevant result based on her search query.

Now that you have a good realistic interpretation of the scenario let’s explore what happens on the background. In order to render a web page to an end user especially using Accelerated Mobile Pages the following tasks need to happen on the background:

• When a page is viewed first it is requested from a server.
• Then the server finds the proper file and/or content associated with the request.
• The server has to allocate necessary RAM and bandwith to serve up the page to end user.

Keep in mind that the above occurs in fraction of second(s). Through the use of AMP HTML and AMP JavaScript the process is expedited and therefore content presentation is achieved much faster.

#2: Accessibility
This one is a bit similar to speed but not entirely. The average attention span of an internet user these day on a mobile device is approximately 5 seconds. That is shorter than a blowfish. Sad but true. As consumers we thrive on fresh content as it helps us stay informed, updated, and plugged in to the digital world. Therefore accessibility plays a key role especially in Accelerated Mobile Pages. Your customers are pursuant of accessing information that pertains to the products and services you sell. Using Accelerated Mobile Pages provides improved accessibility to your web pages. If your current or potential customers are capable of accessing content much faster than they might be more inclined to make faster decisions.

Why is it important for your web pages to be accessible? Did you know that the average internet user navigates away from a web page if they do not identify a solution to their problem?

#3: Innovation
The innovation aspect of using an Accelerated Mobile Page is a great one. Obviously anything related to innovation offers an added value proposition. Making your website eligible for AMP will not only help position you as an innovator but also a go-to source. You see, Accelerated Mobile Pages are shown on mobile devices at Google’s discretion. For instance, your brand may be the only one in your industry or vertical eligible for this feature. Therefore from a market perception standpoint you may gain additional recognition and deemed as an innovator. An innovation would be classified as a new method or idea. In this case leveraging the power of Accelerated Mobile Pages to help position your brand as an innovator.

#4: Distribution
Content distribution is an a la carte of speed and accessibility. Taking those two into consideration assists with distributing content on mobile devices a lot quicker. That is the essence of how a brand that is equipped with AMP can compete on a with others on a distribution level. These days it’s all about delivering content much quicker and efficiently to mobile users.

#5: Experience
Accelerated Mobile Pages provide an all-around better user experience. On mobile devices user experience is a key ingredient for engagement. An eloquent presentation of content can ensure that your mobile visitors are interpreting it succinctly. If you take a closer look at the format of Accelerated Mobile Pages you will see that it’s a lot more clean. The flat design look resonates a lot with majority of modern internet users. For a lot of obvious reasons too that mainly pertain to usability.

yes. It will boost the phone users traffic in your website

Speed boost dramatically page rank. Today I was optimizing one of my new projects:

Desktop version:


Before AMP:


With AMP:

Don't think so... https://medium.com/@danbuben/why-amp-is-bad-for-your-site-and-for-the-web-e4d060a4ff31

It has two advantage for SEO ,One is that it will have a fast tag on the search engine results pages and other site is that it will be a classification factor.

There are certainly pros and cons. Personally I wouldn't use AMP as you cede control over your site's design to Google.

What’s amp?

Based on my experience 0% utils.
Maybe cause my mobile score, according to page speed insight, is 90% without AMP.

You can make your mobile page to be faster as google wants without using AMP, in the moment when you have AMP on your mobile page of site, google will have full control on it, so I will not advice to use AMP.