Is Adwords Express cheaper the Adwords ?

bikkiboss

bikkiboss

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Is there anyone experienced on this subject? I have been running a campaign on adwords express, at first it burned by budget by getting clicks for bullshit keywords, and then I turned off irrelevant keywords and kept few relevant keywords only. Now the clicks are pretty cheap, around $0.3 CPC.

There are around 5 keywords showing up my ads for, I am getting few sales but unable to track which keywords are giving me sales......I am getting pretty good ROI so what the hell , I dont care which keywords are doing it.

I know I could have more flexibility and could optimize better in adwords but the CPC for the same keywords are pretty high in adwords(suggested bid).
Need few suggestions, should I let it run in adword express or switch it to adwords? Also how can I reduce my CPC in adwords?
 
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How about getting your CPC to 0.03

Adwords express is expensive and leaves you at the mercy of father G

The good part

You could change to full AdWords ...there by taking possession of your budget
 
express are more expensive then normal adwords but with express you will get accurate bill
 
rothimi said:
How about getting your CPC to 0.03

Adwords express is expensive and leaves you at the mercy of father G

The good part

You could change to full AdWords ...there by taking possession of your budget
Click to expand...
thanks for the response man, i appreciate it. Can you please give some pointers on reducing the CPC on adwords? how is one able to achieve that? just by acquiring higher CTR?
 
bikkiboss said:
thanks for the response man, i appreciate it. Can you please give some pointers on reducing the CPC on adwords? how is one able to achieve that? just by acquiring higher CTR?
Click to expand...


you cannot control cpc except in main adwords

not adwords express

you cannot add negative keywords
do proper conversion tracking
monitor geos and so many other parameter that makes a successful ads in adwords express
just search google on how you can convert your account to main adwords as this feature is not available for all accounts
thats even before you begin to talk ctr

to Help you understand it

adwords express is meant for learners
Those who dont know how to use adwords
 
Screw express.
Adwords only!
google made express so they can sign up noobs to use google advertising platform without paying an individual to do it for them and its instantly. its will drain you.
adwords is managed and contolled by YOU!
goodluck
 
No, Adwords Express are not cheaper than the Google Adwords. With the regular Google AdWords, AdWords Express has some significant differences.
 
Adwords express is meant for newbies, not for pros. If you want to optimize your campaign, switch to regular adwords. With express, google does all the work for you. But with regular adwords, you are in full control and can tweak the keywords, ads to optimize it which lowers your CPC.
 
You're absolutely wrong! Express is for noobs. In Adwords Express you'll waste money in targeting. Moreover, they're using Broad keywords to send you traffic so, lots of clicks wastage there. I would suggest you to get your all 5 keywords & create the same campaign on Adwords & use Exact match so that you will increase your sales.
 
it more expensive and push towards beginners to get there cash.

try to learn normal AdWords with youtube

good luck.
 
So Express accounts are less suspended/banned than the Adwords account?

Is there someone who's giving out adwords method that's working right now?
 
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