Is a landing page really worth it?

My goal is to advertise sweepstakes and email submits for different products. Is it worth going thru and making a landing page with related info about the product and then have them enter their email to proceed to the email submit page? or would it be simple just to go to the main page. Ive been reading up and some say it boots leads and some say it does not. I wanted to get some opinions on here on what people think.

You want people who are interested and that will click to the next page to get to your offer. It’s a higher rate they will do more and complete info needed to get what they want rather than just being directed to a funky link/offer. The info on the landing page will guide them and inform them how to get what they’re looking for.

You will need one if you're going to collect emails. Which is very smart.

best way is to test it yourself.. run a campaign with landing page and one without landing page. see which one converts better and stick with it.

You should look at that email submit page thoroughly. It all depents on it. If the email submit page good and explaining everything needed for conversion nicely then there's no need. On the other hand, if it's shabby then you are better off with creating your own landing page inbetween.