IOS 14 Tracking

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This is, like for most Advertisers, my main focus since the first announcements about the tracking regulation due apples ios updates

What is your question or where did you stuck
 
X-R0 said:
This is, like for most Advertisers, my main focus since the first announcements about the tracking regulation due apples ios updates

What is your question or where did you stuck
Click to expand...
Stuck on finding the solution for decreasy in performance and how to effectively target them now?
 
Yep that's indeed a huge challenge for all App Advertiser and ecommerce owners. So I guess you already configured your web events for the AEM and installed the conversion API?
 
X-R0 said:
Yep that's indeed a huge challenge for all App Advertiser and ecommerce owners. So I guess you already configured your web events for the AEM and installed the conversion API?
Click to expand...
Nothing yet configured, am gathering data, and learning as this sh*t they did is new to me...
 
gathering data? from where? Tell me more :D
 
west555 said:
Anyone has any potential solution to this future problem ?

https://www.facebook.com/business/help/331612538028890?id=428636648170202
Click to expand...
More and more (privacy hogging) apps will be leaving the ios platform after this. If the device does not allow you something/not give you some data, I am afraid; there's not much you can do (for example, you can have your iphone jail broken, but the other users won't). As a customer I feel awesome, but as a developer; not so much. Will this be the downfall of iphones? I don't think so, atleast not yet.
 
I don't think any of those Apps will leave or quit, they all need to adapt. Apple started this new ATT but Google already announced similar approaches, the trend definitely is privacy-first.

I currently try to learn everything about server side tracking and I see that there is a lot of opportunities for web developers
 
for FB that will be a real big problem, but at the moment things are still under control because there are not many users to upgrade so ios 14.5
 
There's ultimately no solution

FB is different and won't be the same again.
 
It became a little more complicated, but in general, you just need to confirm the domain + set up the event that you want to track, and the advertising results have not changed in any way, everything is fine)
 
AdsMEN said:
It became a little more complicated, but in general, you just need to confirm the domain + set up the event that you want to track, and the advertising results have not changed in any way, everything is fine)
Click to expand...
sorry for playing the smart ass here, but that's only partly correct.
Yes theoretically you're right, but: results have not changed... may apply to your business but for a lot of advertisers not.
The AEM is basically using already collected information with your Webshop/App etc. and aggregated them to the campaign delivery to optimize towards your desired webevent. It's also very important to implement the Conversion API to get more accurate data, because currently most of the Pixels are sending a lot of garbage
 
X-R0 said:
sorry for playing the smart ass here, but that's only partly correct.
Yes theoretically you're right, but: results have not changed... may apply to your business but for a lot of advertisers not.
The AEM is basically using already collected information with your Webshop/App etc. and aggregated them to the campaign delivery to optimize towards your desired webevent. It's also very important to implement the Conversion API to get more accurate data, because currently most of the Pixels are sending a lot of garbage
Click to expand...
Yes, I completely agree with you, but every day even I start to notice poor traffic quality :(
 
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