1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Inverview with an Ex Googler

Discussion in 'Black Hat SEO' started by blackhatq, Oct 17, 2012.

  1. blackhatq

    blackhatq Power Member

    Joined:
    May 11, 2010
    Messages:
    611
    Likes Received:
    203
    Occupation:
    SEO/SEM/PPC
    Location:
    Worldwide
    Home Page:
    • Thanks Thanks x 5
  2. drywallrob

    drywallrob Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 27, 2011
    Messages:
    992
    Likes Received:
    476
    I wish he gave up more info. I did like the fact that he says that the update was much larger than what everyone had anticipated (penquin). I like how Google downplays the "impact" with a percentage that is not accurate.
     
  3. Nauthiz666

    Nauthiz666 Senior Member

    Joined:
    Nov 14, 2008
    Messages:
    851
    Likes Received:
    80
    I liked what he said for the most part aside the "no seo is the best seo" shit.
     
  4. crazyz

    crazyz Newbie

    Joined:
    Mar 2, 2012
    Messages:
    43
    Likes Received:
    14
    Occupation:
    SEO, bio diesel trader, sales.
    Location:
    London
    I think he is referring to "SEO" in the conventional sense, not the sort of "rip and run" SEO practiced in this fine forum
     
  5. blackhatq

    blackhatq Power Member

    Joined:
    May 11, 2010
    Messages:
    611
    Likes Received:
    203
    Occupation:
    SEO/SEM/PPC
    Location:
    Worldwide
    Home Page:
    The update definitely affected more than 3% of websites

    I think the "no seo is the best seo" was a spin put on the article by the journalists to get more traffic..

    He is referring to the spammy SEO that is done alot eg Xrummer blasts.. SEO that appears more natural will never go out of style
     
  6. maxxwilliams

    maxxwilliams Junior Member

    Joined:
    Mar 28, 2011
    Messages:
    151
    Likes Received:
    52
    So just make 100s of websites in web 2.0 properties, build them so they look relevant to your site, add content related to your money site's content, and link responsibly... (1/2 keyword link, and then 1/2 "Visit official page..." type of links.) -- That's what I got from this anyway...
     
  7. LakeForest

    LakeForest Supreme Member

    Joined:
    Nov 11, 2009
    Messages:
    1,269
    Likes Received:
    1,802
    Location:
    Location Location
    See, that scares me.

    It means either their algorithm was so bad it shot down random sites (which it did), or they didn't anticipate so many sites were using terrible SEO (which they are) and this will end up causing more aggressive, similar updates in order to obliterate the sites with bad SEO and then slowly allow the sites who were incorrectly targeted to climb back.

    Everything about this shows what a huge mistake Penguin was. Panda was a nuisance while Penguin was supposed to be the beginning of a new wave of moderating SEO and it ended up showing everyone how nigh impossible it is to stop SEO.
     
    • Thanks Thanks x 1
  8. lykathe

    lykathe Regular Member

    Joined:
    Oct 23, 2009
    Messages:
    430
    Likes Received:
    109
    Gender:
    Male
    Occupation:
    full time PHP/JS/Python freelance
    Location:
    Detroit
    Lame. I feel like the top 5 SEO companies get large checks from Google to post crap like this. And at the end where Google had "no comment" like they just got "uber pwned" by this generic ass info, only makes me think it harder. "Weyher explains that each person on the search quality team covers a certain "market" or "specialization." His was content quality and backlink profiles. Below, some of the quotes that I found most interesting from the interview along with a comment or two from me in italics where appropriate." Sounds like bullshit so hard.. how is quality content and backlink profiles a "specialty niche"? Those are literally like atleast 50-60% of how you would break down SEO. I could extrapolate like atleast 10 catgeorie from delving deeper into those categories. Bottom line on SEO, unless you're testing 10-25 sites a week with different methodology a week, why believe cra[ like this (lame, vague and generic rehashed garbage) when you could just see the truth for yourself and make a fortune from your results?
     
    • Thanks Thanks x 1
  9. partymarty4870

    partymarty4870 Elite Member

    Joined:
    Jul 7, 2010
    Messages:
    2,034
    Likes Received:
    1,690
    Location:
    I come from a land downunder
    it read just like the standard google line to me - nothing too groundbreaking.

    Maybe he was a toilet cleaner at google and not actually employed in search, that explains the linked in profile.
     
    • Thanks Thanks x 1
  10. BlackhatArticles.com

    BlackhatArticles.com Registered Member

    Joined:
    Apr 20, 2012
    Messages:
    62
    Likes Received:
    9
    The article looks more like convincing blackhatters to do better on-page seo and stop spamming.
     
  11. danailo

    danailo Senior Member

    Joined:
    Apr 1, 2011
    Messages:
    1,191
    Likes Received:
    766
    Location:
    http://fortunelords.com
    Home Page:
    5 minutes of my life I'll never get back. Searchengineland.com is posting a lot of filler content lately.
     
    Last edited: Oct 17, 2012
  12. BlueTurtle

    BlueTurtle BANNED BANNED

    Joined:
    Nov 30, 2011
    Messages:
    700
    Likes Received:
    1,307
    I'm not an SEO, but this looks like a load of crock to me.

    "no seo is the best seo" -- Utter garbage. Google is a computer running an algorithm.

    If no seo was the best then that means that everyone with their own blog and home-written good useful content is going to rank, but they can't all rank.

    The only way "no seo is the best seo" will be true is when Google hire a trillion workers to manually review all sites or we get AI able to match minimum wage workers and assess quality independent of factors like backlinks/keywords etc.

    As long as there is an ALGORITHM, then there will be the ability to increase your rankings through manipulation.


    Besides, do you guys really think an ex employee would be allowed to disclose any information Google didn't want out there? You don't think the search time sign an NDA?

    Google would legally crush anyone who tried to share any real information about the algorithm. From a career perspective it would also be suicide. No big company wants someone who'll divulge company secrets on a blog.


    In my opinion Google are doing this as part of a campaign to convince people that the days of SEO are over and they should focus on quality. It's misdirection.

    The more people they can convince that "no seo is the best seo" the easier it'll be for them. If no one SEO'd then the search results would actually be amazing and highly relevant. Ie, if all backlinks etc were natural. Backlinks in theory are a near perfect form of determining the quality of a site, the problem is they can be manipulated.
     
    • Thanks Thanks x 5
    Last edited: Oct 17, 2012
  13. noman s

    noman s Registered Member

    Joined:
    Oct 5, 2012
    Messages:
    54
    Likes Received:
    7
    "...what I tend to tell people is the following; if you want to please Google with your SEO, then forget about SEO."

    Exactly!
     
  14. john1444

    john1444 Elite Member

    Joined:
    Mar 27, 2012
    Messages:
    2,559
    Likes Received:
    755
    Gender:
    Male
    Occupation:
    Marketer
    Location:
    Miami, FL
    Home Page:
    This reconfirm the anchor text variation thing is true.

    Not just variation but having more of your URL and brand name/URL name.
     
  15. collywobbles99

    collywobbles99 Junior Member

    Joined:
    Mar 22, 2009
    Messages:
    173
    Likes Received:
    21
    Location:
    UK
    Thanks, shame he just teases out enough information to get you interested...
     
  16. psytrance

    psytrance Power Member

    Joined:
    Jan 20, 2012
    Messages:
    715
    Likes Received:
    208
    Occupation:
    growing
    Location:
    atlantic coast
    Tip 1: Want to rank your site front page?

    - PAY
     
  17. Catt Mutts

    Catt Mutts Junior Member

    Joined:
    Nov 29, 2011
    Messages:
    183
    Likes Received:
    48
    Location:
    What?
    Brainwashing...
     
  18. bmatthews

    bmatthews Regular Member

    Joined:
    Jan 2, 2009
    Messages:
    347
    Likes Received:
    234
    Its a real shame many people on here don't seem to be intelligent enough to grasp the meaning of the phrase, "no seo is the best seo"....

    It is obviously true, all you need to do to never have to worry about Google's next algorithmic update, penalty or anything, is to simply forget about SEO and create a site that provides a valuable service or purpose in people's lives. Once you tackle that problem, your site will rank for whatever it is supposed to rank for. That is all he meant. If you worry less about building backlinks and focus more on creating a service that people wanted to link to, you would never have to worry about SEO.
     
  19. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    This guy isn't really saying anything that we don't already know...
     
  20. manny521

    manny521 Supreme Member

    Joined:
    Sep 15, 2011
    Messages:
    1,448
    Likes Received:
    367
    Exactly!