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Intresting Online Reputation Management lesson for Fixing Negative Auto Google Suggest

Discussion in 'Offline Marketing' started by Dr.Reed, Mar 29, 2013.

  1. Dr.Reed

    Dr.Reed Newbie

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    Occupation:
    Online Behavioural Analyst
    Location:
    Upper East Side
    So a prospect was referred to me with a Negative Auto Google suggest issue.

    (E.g. of Negative Auto Google suggest below for those who don't know)

    bill clinton example.png

    Prospect had 3 negatives key phrases e.g.

    Name surname scandal
    name fake rubbish
    name surname bankrupt


    I explained that there is a 10pack with auto google suggest

    Meaning that since his negative phrases were in position 3,4, 5 respectively of the Auto Suggest results, we would have to create at least 8 key phrases.

    Hence pushing
    3rd out to 11
    4th out to 12
    5th out to 13


    ''Usually at this point I would pause and wait for them to say ok so the price is and I would reply per phrase costs $300 so for 8 = $2400 monthly''

    But he interjected and said ok so I have to pay per word right i.e ''name surname word'' or '' name word word ''

    ''He then said to me so that's 24 key words so how much is that''.

    This is that awkward moment when you didn't expect that the client would have a higher expectation of price that you were unprepared for.

    For a split second I was going to say yes $300 per key phrase = $7200

    But honesty got the better of me.

    TBH I had semi judged the book by its cover and hadn't expected the prospect would have the means to pay up to that.

    You know when you think of clever stuff you should have said when you have an argument same applies here :

    What I should have said was ''yes are you looking for the premium service''

    Or at least qualified why he thought like that perhaps with a ''Ah I see you've been doing your research online'' and if he said yes I would have then taken off 15%.

    Moral of the story
    Don't judge a book by the cover.
    I know someone else may have had a similar situation or might soon face one so be ready just in case.
    Interested to hear other ORM specialist thoughts perhaps 7878 and Jback on how they would handle such a situation.
     
    Last edited: Mar 29, 2013
  2. haoNhack44

    haoNhack44 Junior Member

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    OH haha you got caught off guard by a thinking client in the heat of the moment. One thing that's worked for me is to say that you're not at your regular computer right now or that you don't have access and you'll have to run some numbers so you'll get back to them with a proper answer.

    How did it turn out in the end anyways?
     
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  3. Dr.Reed

    Dr.Reed Newbie

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    Yea usually that would have been the appropriate move but it was a face to face (offices in the same building and as the person who referred me, it all happened in the foyer).

    Gonna see this week as we had agreed in principle for $2400monthly but that nagging thought that this should/could have ended differently inspired this thread.

    Had he been dressed in his regular suit and tie (not dress down Thursday cos it was the Easter break) and had chance not put me him and the guy who referred us together at the same time in the foyer this might have ended differently.

    But ah well better this than a 70K gig.

    Then again does anyone already charge by the words for ''Negative Auto Google Suggest'' or was this just a one off incident?
     
  4. anil2006

    anil2006 Jr. VIP Jr. VIP Premium Member

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    Do you know how to remove ''Negative Auto Google Suggest' ?
     
  5. Dr.Reed

    Dr.Reed Newbie

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    Yep we do feel free to pm if you need some help.
     
  6. Dr.Reed

    Dr.Reed Newbie

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    Hey guys sorry can't PM back to your pm's

    So i'll try and address them here.

    B-dog yes you are right those are the main factors
    Also consider finding out the volumes so you have the data to go off and making sure that when you ''specify'' there are actual results in existence for what you specified.

    MB send me some more details and I can see how we can help also send details of the issue if you can.

    Hey Anil lol if I told you would you pay me in Royalties? my post count should be up soon and we can PM properly.
     
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  7. allenjohnson

    allenjohnson Newbie Premium Member

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    Dr. Reed I'd like to talk with you sometime. Anyway to contact you on Skype?
     
    Last edited: May 2, 2013
  8. allenjohnson

    allenjohnson Newbie Premium Member

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    What are/is "microworkers" ?
     
  9. Dr.Reed

    Dr.Reed Newbie

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    Allen apologies for the late reply and to everyone else who sent messages haven't been on for a while so I'm going to get back to you all asap.

    Allen PM me if there's anything I can help with.
     
  10. allenjohnson

    allenjohnson Newbie Premium Member

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    Dr. Reed, I still can't PM, I'm new too. I'll put up more posts.