I work in an niche industry of only 4 other competitors in my city. As a whole my competitors are fairly ethical and we all work to a high standard. That changed last week, when a very dubious operator has entered this market space and is now burning money on Google Adwords. 3 months ago, he tried getting onto the 1st page of Google by filling up Google local review with fake reviews. Just think of 50 reviews appearing in the space of a month! But, after about 2 months, these all disappeared overnight. I presume Google knew they were fakes and deleted them Now, he has mutated again. This time with a Google Adwords account where is appears on top. What are my best options: 1) Use Google Adwords myself to freeze him out of the market. I have a good budget for this. 2) Use a click farm to continually click on his Google promoted link. 3) Something else Any recommendations or opinions would be welcome.