Any book by Russell Brunson. Id start with Dot-com secrets though.
Cashvertising by Drew Eric Whitman. (Both versions.)
100m offers and leads by Alex Hormozi.
Influence: psychology of persuasion by Dr Robert Cialdini is a must also.
Dot com secrets helped me understand sales funnels, break even funnels, ACV and all that good funnel juiciness.
Cashvertising helped me with understanding copywriting. I mean I didn't even know what copywriting was before reading cashvertising tbh.
100m offers and leads helped me understand how an offer works, the value equation being gold and with understanding leads, engaged leads, the only four ways one person can advertise etc.
Influence helped me with understanding human/sales psychology. Full of scientific studies showing extremely interesting information, especially for us internet marketers. Goes into the 7 principles of influence, like scarcity/social proof/commitment and consistency etc.
I'm currently reading 10x is easier than 2x, if you're curious.
Btw huge shout out to legend
@splishsplash for recommending cashvertising & 100m offers over 2 years ago.
Before that I had zero skills in business/marketing. Thanks man.
I'm in the learning phase. Soaking up information like a dry sponge.