So I had a client ask me about ranking for international searches. He wants someone to be able to search products in say, France, and have their website come up just the same. The quick answer I gave him was to translate his pages into the languages of the countries he wanted to target. There is also a plugin that will auto do it for you. I figured that was a good start, but while it sufficed for him, it didn't suffice for me. I will do the Google search later, just wanted to see if anyone had any additional insight. I should be better equipped to answer this type of question.