INTERNATIONAL SEO

An English tourist who comes to Germany, and in Germany uses Google, which google shows him. German or English?

That is, does it have anything to do with where the tourist teleoperators are staying? Are they hosted in Germany or England?

Thank you

It depends on the default language,
Usually the region have a better overall authority with its users,
but it doesn't necessarily guarantee ranking,

To sum it up, you'll have a better chance ranking with country specific domain in both of its language and foreign ones,
And you'll have even better chance to rank easier with such a domain with local language

You did not understand I think..

A tourist that travels to another country (England to Germany), when he googles for a service, he enters google.de or google.uk?

Thats the question,

The webside is already traslated, has a language detector and is ranking in all countries, its a unique website .com, no subdomains

But for example, if the main client is a tourist from England to Germany, wich serp do I have to focus on?, google.de or google.uk?

Well in both you will answer, but lets say im more interested in the tourist when is in the foreign country

Thank you

r1004 said:

But for example, if the main client is a tourist from England to Germany, wich serp do I have to focus on?, google.de or google.uk?

Click to expand...

By default, you get Google.com used for most browsers, including chrome, for both mobile and computer,
And language will be set depending on the user's current location,

It really depends on the user's set preferences and the browser he's currently using as well,
So, if the user is setting up English as a default language, it will remain the same,
Not to mention that he might still get the current region-specific websites ranking even in a foreign language for the English SERPs,

The case depends here, and there's no set rule for this,
Make your website extension based on the country you're targeting, DE for your example,
Then, depending on the keyword research, you can target the one with more volume or even both languages

What language will the account on their device be, when going to another country, it won't change

r1004 said:

A tourist that travels to another country (England to Germany), when he googles for a service, he enters google.de or google.uk?

Click to expand...

He should use google.de because that will show the results based on the country he is in.

For example, suppose he is finding a restaurant, he should be using google.de otherwise the results with google.uk will show restaurants from UK regiion.