Interlinking Niche Sites

Hello everyone

I've been checking out some competitors backilinks and I've realized he has a whole bunch of micro niche sites all interlinking each other and they are all ranking well for some high search volumes (50-100k), some more some less,

The designs are almost all the same and the links are all placed on home page after the products listing (Amazon) with a short text saying "visit our other websites"
It looks more like a pbn than a Amazon site
I am not posting his URL

The thing is I thought interlinking sites is a red flag for ranking factors,.

Is anyone else doing something similar with good results ?

He will get taken down probably when the next update hits.

Interlinking Each other sites might be good, if you are doing that in the right way, Like:-

1. If it is not for link purpose only and giving some extra info to the visitors
2. Too many links from home page is really a bad idea, if i have 100 websites i could interlinks each other but from the different pages of each site, say site A giving 5 links from home page, 5 links from each inter page if it is required.

3. I also would do a lots of off page work on home and internal page of each site, before doing this


Tks

You found a competitor's not so smart private blog network.

If these sites are simply stuffed content and not legit they'll likely be taken down soon.

But it comes to show how a well implemented link network still works. There are recent cases where sites ranked without any real content at all.