Interesting tool for YMYL

BensenMum · Jan 12, 2023

I'm helping a client get some YMYL pages ranked and I ran across this tool. Some of you may already have seen this but I wanted to share for those who have not.

https://cloud.google.com/natural-language/#natural-language-api-demo

Try pasting a few paragraphs from a blog into the text box and see what happens.

It's not necessarily the NLP that Google is using in its algorithm but it certainly gives some insight into how AI is reading (and interpreting) your content.

malayan · Jan 13, 2023

Good share!

lbhbochc · Jan 13, 2023

This doesn't really affect YMYL though, this is for entities

BensenMum · Jan 13, 2023

lbhbochc said:
This doesn't really affect YMYL though, this is for entities

It is true that Google extracts the entities, but it also assigns values to them and ranks them according to frequency and authority.

There are 4 tabs that cover Entities, Sentiment, Syntax and Category.

You can make sure Google is assigning your content to the right category (example: health).

You can see where Google red flags references to things such as "research" or "studies". This gives you a hint on where you need reference links.

I'm still testing it out on a CBD related website. I'm comparing our content to higher ranking content and I see a distinct difference in the way Google NLP reads ours vs theirs. We have more red flags. If I see an improvement in rankings I'll post the results in this thread.

lbhbochc · Jan 14, 2023

BensenMum said:
It is true that Google extracts the entities, but it also assigns values to them and ranks them according to frequency and authority.

There are 4 tabs that cover Entities, Sentiment, Syntax and Category.

You can make sure Google is assigning your content to the right category (example: health).

You can see where Google red flags references to things such as "research" or "studies". This gives you a hint on where you need reference links.

I'm still testing it out on a CBD related website. I'm comparing our content to higher ranking content and I see a distinct difference in the way Google NLP reads ours vs theirs. We have more red flags. If I see an improvement in rankings I'll post the results in this thread.

Except for "EEAT" Google relies a lot on things like author score, links, and general consensus

BensenMum · Jan 14, 2023

lbhbochc said:
Except for "EEAT" Google relies a lot on things like author score, links, and general consensus

Agreed.

badhabitsdestroyer · Jul 1, 2025

BensenMum said:
If I see an improvement in rankings I'll post the results in this thread.

As you never came back to this thread, does this mean there were no improvements?

Interesting tool for YMYL

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